Throughout its storied history, Rolex has associated itself and its elite products with a variety of sports from all over the world. In this endeavor, in the same manner in which the world has honored the company for its expertise in watch making, Rolex has tried to acknowledge the exceptional achievements of individuals in an array of challenging sports. Whenever a sport has demanded excellence and dependability in a wristwatch, Rolex has come through and delivered the watch needed. Beyond sponsoring these events, Rolex celebrates the honor of being chosen as a partner of many different athletes in their quest for excellence.
This unique relationship with extreme sports and record-breaking events started in the year 1927 when Mercedes Gleitze made an attempt to swim across the English Channel with a Rolex Oyster watch around her neck. Today, there are numerous sporting events sponsored by Rolex, and the excellence displayed in many of these events has become synonymous with a name that implies nothing less than excellence and achievement: "Rolex."
![]() Rolex and Golf |
![]() Rolex and Tennis |
![]() Rolex and Yachting |
![]() Rolex and Skiing |
![]() Rolex and Equestrian Events |
![]() Rolex and Motor Sports |