Regarded as the oldest and probably the most enduring offshore races in the world, the Rolex Fastnet Race is a congregation of the best sailors in the world. As a part of Rolex’s global portfolio it supports a number of sailing events around the world. Collaborating to create over 20 world class regatta challenges around the globe like the Rolex Fastnet Race, Rolex ensures that it provides all the sailors with increased opportunities and a chance of furthering their ambitions.

The tremendous challenges that are an inseparable part of the Rolex Fastnet Challenge test the limits of endurance and will. As the principal part of this famed offshore regatta challenge, Rolex provides all the support that is necessary for transforming this sailing event into a world class proving ground for sailors. Over the 84 years the celebrated Fastnet challenge has been around it has been a witness to more then its fair share of landmark display of talent and skill. Every time the Rolex Fastnet Challenge comes around sailors all over the world are abuzz with excitement. This years Rolex Fastnet Challenge is going to kick off from the 9^th of August from the shores of Cowes in England.

Trudging forward onboard the various vessels the sailors set sail for Cowes heading along the English Channel rounding off at the Fastnet Rock before finally crossing the finish line at Plymouth in England. The 608 nautical mile race is known for its capacity to push every sailor into testing the very limit of their determination and resilience. According to reports a total of 300 racing yachts will gather on the shores of Cowes located on the Isle of Wight in bid to try their fate in the Rolex Fastnet Challenge. At the Rolex Fastnet Challenge this year amongst the competitive regatta vessels from around the world will be the Hugo Boss yacht. The refurbished Open 60 Hugo Boss racing yacht will be joining the competitors at the Rolex Fastnet Challenge.

Onboard the newly finished Hugo Boss yacht will be an illustrious team of world class sailors who have numerous feats to their credit. Solo around the world sailor from Britain, Alex Thompson will be a part of the incredible team. Apart from him the team also includes sailors like celebrated navigator from Australia, Andrew Cape along with the skilled captain of the Hugo Boss boat, Ross Daniel. Andrew Cape shares an eventful history with Alex Thompson both of whom participated as a team in the Barcelona World Cup of 2007 and secured the second place. Racing towards the finish line on the 9^th the next month the sailors of the Hugo Boss have a better chance of clinching the title with the fully loaded boat. The Open 60 of the Hugo Boss team underwent a complete re-fit and revamp at Endeavour Quays company located in Gosport in the United Kingdom.

Although the quality of the sailors plays a pivotal role in determining the standings, the performance and capabilities of the boat also plays a very crucial role. Enthused fans are hoping for the overhauled Hugo Boss to be the first vessel to cross the finish line at Plymouth and considering the skilled crew onboard this newly fitted boat, the idea of the Hugo Boss appearing first over the horizon does not seem far fetched.

The capacity of a brand or its significance can only be fully comprehended when its impact on society and its ability to affect the dynamics is evaluated. Recognized as one of the most valued brands in the world, Rolex has been able to alter perceptions and usher in a revolutionary new standard. From creating the first fully functional waterproof watches in the world to the sponsorship of several initiatives around the world, Rolex has always chosen to be a forerunner. Recently a survey conducted in the United Kingdom rated Rolex as one of the most incredible brands in the country.

The results are indicative of the fact that the world over numerous people regard Rolex as not just a prized possession that has the best resale value but also see the brand as an idea or a concept that denotes the power of determined action and innovation. Heralding a new beginning from a single shop in England to becoming probably the most recognized name in the world, the journey of Rolex from a brand to an inspiration is astonishing. What makes the brand so popular is core foundation of pursuing excellence in all spheres and aspiring to aid the progress of brilliance. Collaborating to hold a number of world class sporting events, creating art and culture initiatives and involving itself in an array of charitable enterprises, Rolex has had a tremendous impact on the world.

The sheer ambition of steering the human race to aspire for a greater ambition has been the fuel behind the all the operations of Rolex. A large portion of the revenue generated from the sale of watches of this famed company is given away as a grant to sponsor several grand initiatives. As economies around the world bear the brunt of the collapsing framework, the word recession has become a mainstay for the recent years. Almost every single country seems to be affected by this problem. However, Rolex more than a hundred year old company has been able to stave of almost all consequent effect of the dwindling economy. A company by the name of Superbrands compiles a list of 500 brands from around the world that have an impact on the society and are dependable, notable, and the best quality.

Evaluated on the basis of the feedback from actual consumers the distinguished panel of experts at the Superbrands Company draws a list that indicated the standings of the varied brands in the market. In this list Rolex not only featured in the top ten but was also rated as the second most powerful brand in the United Kingdom. Solely banking upon its age old ambitions of leading a revolution, Rolex has been able to immensely alter the lives of people for the better. The list that is complied takes into account numerous successful and enterprising brands from around the world. Securing the second position after pushing back many illustrious companies, Rolex has been able to create an new standard and a newer way of life.

A revolution that swept the world and created a stir in the hearts of millions of people has become a movement now and encompasses all aspects that lead to the collective growth of humanity.

The Swiss based watch pioneer, Rolex has been instrumental in transforming the world of watches and redefining the art of tracking time. The metamorphosis of Rolex into a movement is based solely on the aspiration for excellence and passion for attaining the highest form of attainment. Fusing the divine exuberance of achieving perfection and remarkable craftsmanship, Rolex creates one of a kind masterpiece that moves beyond merely being a device that tracks time. Functioning for over 100 years now, Rolex has successfully established itself as a master creator of premium watches that deliver flawless performance and as one of the most valued brands of the world. The aspects of absolute perfection and fantastic aesthetic design are synonymous with Rolex that not only delivers tangible components but intangible elements like prestige, luxury and perfection. Although these aspects have to be backed by a strong performance, endurance capacity and perfected functionality, rather than some clever marketing gimmick or ploy. Deeply etched in its grandiose ambitions of revolutionizing the human perception is the element of utmost dedication which in turn adds more value to the watches from the house of Rolex.

Of the many Rolex watches that redefine the art of time measurement through their superb functionality and incredible design is the celebrated Rolex GMT Master II. The Rolex Oyster Perpetual GMT‑Master II features a 24-hour hand along with an independently modifiable 12-hour hand that allows you to simultaneously check the time of two different time zones. This self-winding masterpiece is waterproof up to 100 meters or 330 feet and has a black ceramic rotatable bezel. Constructed using the specially developed alloy of steel that is incredibly strong the Rolex GMT Master II has a sapphire crystal dial cover that is virtually scratch proof.

The Rolex GMT Master II has a rare variant that is popularly referred to as ‘Ice’ and is one of the most expensive models that Rolex has ever created. According to reports it is estimated that only 50 of the ‘Ice’ watches have ever been manufactured through out the world. Out of the total 50 Rolex GMT Master II ‘Ice’ watches that were created by Rolex, five of them were allocated to United Kingdom. The ‘Ice’ has finally been shipped to New Jersey following a classified Rolex presentation that was held by Hettich in United Kingdom in June this year. The remarkably crafted Rolex GMT Master II ‘Ice’ watch features 18 carat white gold that has been utilized in its construction. Apart from this the stunning watch is adorned with a total of 2,422 diamonds that completely cover the bezel, sides, shoulders, lugs, bracelet and the dial of this watch. Ornamented to perfection this alluring watch does not sacrifice either its performance or its function.

Priced at 292,160 pounds the limited edition Rolex GMT Master II ‘Ice’ is available at Hettich and can be procured by individuals who value the art of perfection and elegance.

This is yet another addition to the stunning series of watches that comes from Rolex that seek to not only recreate perfection and craftsmanship but also revolutionize the very art of comprehending time.