Over a hundred years ago when the process of tracking time was still undergoing evolution, a man known as Hans Wilsdorf chose to change the methods, perceptions and processes and with the creation of the most valued brand, Rolex, he showed the world the art of time. During the early years Hans Wilsdorf spent his time manufacturing parts for a timepiece that were sold to other companies. However in 1908, the idea of Rolex came to life and soon began its monumental journey that almost spells out like an odyssey to the most highly regarded brand in the world. Right from the onset of the company, the founding father had the idea of combing diligence with commitment and master techniques to create some of the finest watches the world has ever laid its eyes on.

Almost like a storm, the Rolex masterpiece that was unveiled to the public at the Basel World fair almost a hundred years ago caught the imagination of the public in such a way that most seemed mystified and awe struck by the power of human ingenuity and master work. The stupefied world stood up to take notice of a bolt that appeared out of nowhere and claimed the watch market of the world. With many first to tits name Rolex ha s been a tremendous driving force in the world. Rolex has been associated with transformation and ushering in a new standard in the process of crafting the finest watches in the world. As the harbinger of evolution Rolex not only gave the world its first waterproof watch that functions perfectly underwater but also broke the barriers to go to the depth of 12, 800 feet and still function perfectly. On the hands of Sir Edmund Hillary Rolex made the tumultuous quest that took it over the mountains of Himalayas to reach the peak of the world, Mt. Everest.

If this was not enough to put the world at rest, Rolex took out the Rolex Explore and as its name suggest it took of on the wrists of explorers on the Moana as well as the Arctic expeditions. Rolex has performed fantastically in all conditions no matter how extreme. This is just one of the aspects of a brand that is now regarded as a legend that sets the standards for the world to follow. Apart from the remarkable ability of the Rolex watches to perform in the depths of the sea as well as on the peaks of the world, Rolex was also the first company to take create a watch equipped with the Faraday cage that ensures that the watch functions uninterrupted even in strong magnetic fields. The whole core and the spirit of the Rolex brand are built around the capacity to imagine, innovate, create, implement and transform the perceptions as well as the design and the functionality of a timepiece. It is this flawless abidance to the principal of ingenuity and imagination that makes this one of the most magnificent creation of mankind.

With a history, heritage, record of performance, dependability and strength that almost brings forward an idea that a Rolex might soon be the only watch that may cross the barriers of space travel to land amongst the distant stars that like Rolex glimmer away unwaveringly.

The most incredible aspect of every individual in the world is that we all possess the capacity of greatness and merely require some sort of a drive and an unrelenting partner that aids us in attaining the impossible.

Rolex the most celebrated brand in the world is closely involved with the promotion of various events that seek to promote the collective ambition of humanity. Inspiring the world to push the barriers of excellence, Rolex actively supports exploration of this vast planet by sponsoring world class explorers in their quest to the remotest corners of the world. From ascending the Mt. Everest on the hands of the legendary Sir Edmund Hillary to being an active member of the Moana Expedition, Rolex has undeniably aided the exploration of these men. Apart from merely participating as a silent spectator, Rolex also organizes and creates expeditions that are aimed to understand the complexities of this beautiful planet and the intricate balance of nature. Rolex has been involved with numerous expeditions over the years, a tradition that started way back in the 1930’s. Undeniably this incredible planet holds secrets and untold stories that are waiting to be discovered. The unbelievable vastness of this planet and the millions of years of progress it encompasses within its snow covered mountains, deep seas and lush forests may aid the development of a completely self sustaining human race that is able to live as a part of this natural system of harmony.

In the 1960’s the illustrious Rolex brand forged an understanding with Polar explorers like Sir Ranulph Fiennes and Janusz Kurbiel who played a pivotal role in understanding the mystical polar caps. Hidden, beneath the white façade of the Polar Regions lies an incredible array of human history and evolution that could throw light on comprehending the evolutionary scale and its processes on Earth. Rolex continues to support many such expeditions, abiding with its principal of transforming the society through exceptional talent and achievement. It supports pioneering explorers like Erling Kagge and Rune Gjeldnes.

Not just supporting the explorers in the form of precision and performance, Rolex creates a relationship of understanding and collaboration with these brave pioneers. In accordance with its principal of enterprise and spirit of exploration Rolex continues to support the various expeditions around the world like the Artic Arc Expedition. Rolex is the official sponsor of the Artic Arc Expedition that is being led by the world renowned explorers Alain Hubert and Dixie Dansercoer. The primary aim of this expedition is to promote increased scientific comprehension of the Polar Regions and also to draw attention of humankind to the impact of global warming.

Daring to go where none other would, Rolex and its partner explorers hope to create increasing awareness about the repercussions of our actions. The very fate of the world lies in distress and only by understanding that every pixel is responsible for the mosaic of this incredible planet will we be finally able to understand the purpose and place of humanity.