The capacity of a brand or its significance can only be fully comprehended when its impact on society and its ability to affect the dynamics is evaluated. Recognized as one of the most valued brands in the world, Rolex has been able to alter perceptions and usher in a revolutionary new standard. From creating the first fully functional waterproof watches in the world to the sponsorship of several initiatives around the world, Rolex has always chosen to be a forerunner. Recently a survey conducted in the United Kingdom rated Rolex as one of the most incredible brands in the country.

The results are indicative of the fact that the world over numerous people regard Rolex as not just a prized possession that has the best resale value but also see the brand as an idea or a concept that denotes the power of determined action and innovation. Heralding a new beginning from a single shop in England to becoming probably the most recognized name in the world, the journey of Rolex from a brand to an inspiration is astonishing. What makes the brand so popular is core foundation of pursuing excellence in all spheres and aspiring to aid the progress of brilliance. Collaborating to hold a number of world class sporting events, creating art and culture initiatives and involving itself in an array of charitable enterprises, Rolex has had a tremendous impact on the world.

The sheer ambition of steering the human race to aspire for a greater ambition has been the fuel behind the all the operations of Rolex. A large portion of the revenue generated from the sale of watches of this famed company is given away as a grant to sponsor several grand initiatives. As economies around the world bear the brunt of the collapsing framework, the word recession has become a mainstay for the recent years. Almost every single country seems to be affected by this problem. However, Rolex more than a hundred year old company has been able to stave of almost all consequent effect of the dwindling economy. A company by the name of Superbrands compiles a list of 500 brands from around the world that have an impact on the society and are dependable, notable, and the best quality.

Evaluated on the basis of the feedback from actual consumers the distinguished panel of experts at the Superbrands Company draws a list that indicated the standings of the varied brands in the market. In this list Rolex not only featured in the top ten but was also rated as the second most powerful brand in the United Kingdom. Solely banking upon its age old ambitions of leading a revolution, Rolex has been able to immensely alter the lives of people for the better. The list that is complied takes into account numerous successful and enterprising brands from around the world. Securing the second position after pushing back many illustrious companies, Rolex has been able to create an new standard and a newer way of life.

Tags: Recession, rolex, Superbrands, United Kingdom, Waterproof

This entry was posted on Thursday, July 30th, 2009 at 2:30 pm and is filed under Rolex Culture, Rolex Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.