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	<title>Rolex Watch Blog by Melrose Jewelers, UK’s #1 Online Rolex Retailer</title>
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	<link>http://www.melrosejewelers.co.uk/rolex-watch-blog</link>
	<description>Rolex in the Media, Rolex Events, Celebrities’ Rolex Watches, Ex-Presidents’ Rolex Watches, &#38; Rolex in culture. Post your comments on the Rolex Watch Blog</description>
	<pubDate>Mon, 05 Jan 2009 19:07:06 +0000</pubDate>
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		<title>Preparing For the Rolex 24 At Daytona, Danica Patrick Needs A Rolex Watch</title>
		<link>http://www.melrosejewelers.co.uk/rolex-watch-blog/preparing-for-the-rolex-24-at-daytona-danica-patrick-needs-a-rolex-watch/</link>
		<comments>http://www.melrosejewelers.co.uk/rolex-watch-blog/preparing-for-the-rolex-24-at-daytona-danica-patrick-needs-a-rolex-watch/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 19:07:06 +0000</pubDate>
		<dc:creator>Melrose Jewelers</dc:creator>
		
		<category><![CDATA[Rolex Culture]]></category>

		<category><![CDATA[Rolex Events]]></category>

		<category><![CDATA[Rolex Marketing]]></category>

		<category><![CDATA[Rolex Pop Culture]]></category>

		<category><![CDATA[Rolex Sports]]></category>

		<category><![CDATA[Rolex Watches]]></category>

		<category><![CDATA[Danica Patrick]]></category>

		<category><![CDATA[Rolex 24]]></category>

		<category><![CDATA[Rolex Daytona]]></category>

		<guid isPermaLink="false">http://www.melrosejewelers.co.uk/rolex-watch-blog/?p=155</guid>
		<description><![CDATA[Racing superstar Danica Patrick has joined a long list of motorsports superstars that have signed up to compete in the 47th anniversary Rolex 24 at Daytona on January 24-25, 2009. The grueling 24-hour race demands the very best from the competitors if they are not only trying to win, but also even finish. As a [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-top:10px"><img style="margin-left:10px;margin-bottom:1px" title="Danica Patrick" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/08_danica-patrick_07_opt-198x300.jpg" alt="Danica Patrick" width="198" height="300" align="right" />Racing superstar Danica Patrick has joined a long list of motorsports superstars that have signed up to compete in the 47th anniversary Rolex 24 at Daytona on January 24-25, 2009. The grueling 24-hour race demands the very best from the competitors if they are not only trying to win, but also even finish. As a trailblazer, Danica Patrick last season became the first woman to win an IndyCar Series race. Although she failed to finish the Rolex 24 in 2006, she is back after taking a year off and ready to go for the blue ribbon. With natural talent and instinctive daring, Danica has the inner qualities necessary to win. If only Danica had a Rolex on her wrist before the race, she might see how the precision timepiece reflects the qualities she tries to achieve on the speedway.</p>
<p>If Danica Patrick could be given a lead on a Rolex watch to acquire, which Rolex ladies watch should she get to aid her in her cause? Although many of the professional men’s Rolex watches like the <a href="http://www.melrosejewelers.co.uk/category/mens_rolex_gmt_master_II.htm">GMT Master II</a> or the Daytona would do just fine, Danica needs a watch that reflects her style and class both on the raceway and on the red carpet. Melrose Jewelers happens to have a watch in stock that would meet Danica’s needs. The <a href="http://www.melrosejewelers.co.uk/category/ladies_rolex_two_tone_oyster_perpetual.htm">Ladies 2T Rolex Datejust</a> is a spectacular watch showcasing the stunning Submariner Blue Diamond Dial. Its Oyster bracelet offers a modern appearance and is quite eye-catching with the combination of glossy Stainless Steel and 18k Yellow Gold, reflecting Danica’s balance between professional sports and fashion.  Lastly, the .7ct Beadset Diamond Bezel set in 18k White Gold surrounds the magnificent dial and adds to the already glamorous appearance of this masterpiece. Such an incredible watch matches the blue colors of racing while offering the professional perfection of a Rolex. With the added diamond, it provides the glamour that a star like Danica Patrick not only needs, but also demands.</p>
<p><img style="margin-right:10px" title="Sebring 12 Hour, 2006" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/2006-aston-martin-dbr9-dbr9-on-track-start-1600x1200.jpg" alt="Sebring 12 Hour" width="300" height="225" align="left" />Danica competed in the Rolex 24 in 2006, but the team finished 50th after a mechanical breakdown. “I had such a good time,” said Patrick of her 2006 Rolex 24 start. “So many drivers come together for this event. Of course everyone wants to win and do well. But there’s such camaraderie at this. I’m just really grateful to come back to this team again. To be with a group of drivers like this, we have a great chance at winning this race.” Danica Patrick, who races with Andretti-Green Racing in the IndyCar Series, will spend this weekend’s test getting familiar with the Daytona Prototype again. She has plenty of memories from her lone 2006 start.</p>
<p>“There wasn’t a ton of running so it was hard to get a real feel of how the rhythm of the race goes and how it goes through the night and into the next day,” Danica said of her 2006 Rolex 24 experience, which cut short due to mechanical failures. “I’ll definitely be asking questions as we go along about that. I remember what it feels in the car and how it was around here and I think that will be able to carry over but also the car has improved too.” Hopefully, both the racing car and Danica’s team have improved because she deserves the opportunity to win the Rolex 24 and receive a Rolex watch as the prize for such a victory. Danica Patrick is a class act, and she would look perfect with a Rolex on her wrist.</p>
<p><img style="margin-right:10px" title="Rolex 24" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/rolex24-281x300.jpg" alt="Rolex 24" width="281" height="300" /><img title="Rolex Datejust" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/drb5_6917_2t_bl_bd-f1-225x300.jpg" alt="Rolex Datejust" width="225" height="300" /></p>
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		<title>A Bundle of Rolex Watches and Love Affairs for Lindsay Lohan</title>
		<link>http://www.melrosejewelers.co.uk/rolex-watch-blog/a-bundle-of-rolex-watches-and-love-affairs-for-lindsay-lohan/</link>
		<comments>http://www.melrosejewelers.co.uk/rolex-watch-blog/a-bundle-of-rolex-watches-and-love-affairs-for-lindsay-lohan/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 18:26:52 +0000</pubDate>
		<dc:creator>Melrose Jewelers</dc:creator>
		
		<category><![CDATA[Rolex Culture]]></category>

		<category><![CDATA[Rolex Marketing]]></category>

		<category><![CDATA[Rolex Pop Culture]]></category>

		<category><![CDATA[Rolex Sports]]></category>

		<category><![CDATA[Rolex Watches]]></category>

		<category><![CDATA[Lindsay Lohan]]></category>

		<category><![CDATA[Rolex Daytona]]></category>

		<guid isPermaLink="false">http://www.melrosejewelers.co.uk/rolex-watch-blog/?p=150</guid>
		<description><![CDATA[A question that must be asked is whether the famous and infamous Hollywood star Lindsay Lohan has more Rolex watches or more love affairs with both men and women? There is little question amid the multitude of voices in today’s popular culture that Lindsay Lohan is a talented performer. Recently, however, Lohan’s most dramatic and [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-top:10px"><img style="margin-right:10px;margin-bottom:1px" title="Lindsay Lohan Rolex" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/lohan61-192x300.jpg" alt="Lindsay Lohan Rolex" width="192" height="300" align="left" />A question that must be asked is whether the famous and infamous Hollywood star Lindsay Lohan has more Rolex watches or more love affairs with both men and women? There is little question amid the multitude of voices in today’s popular culture that Lindsay Lohan is a talented performer. Recently, however, Lohan’s most dramatic and eye-catching performances have taken place in her so-called private life. Her supposed committed gay relationship with Samantha Ronson went nuclear in the Miami airport over the New Year holiday with the two young women viciously screaming at each other. The Los Angeles Times reported hysterics and drama to the point where a flight attendant on American Airlines asked if they would like to disembark. Later, after they arrived and returned to their home in the Hollywood Hills, neighbors reported more screaming and glasses shattering. It is lucky Lindsay was not wearing her <a href="http://www.melrosejewelers.co.uk/category/sports_models_daytona.htm">Rolex Daytona </a>because the luxury watch would make quite a projectile weapon if thrown and not worn.</p>
<p><img style="margin-left:10px" title="Lindsay Lohan Multiple Rolex" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/lohan2-208x300.jpg" alt="Lindsay Lohan Multiple Rolex" width="208" height="300" align="right" />If Lindsay Lohan actually used her Rolex Daytona as a weapon, it most likely would have survived the impact. Rolex professional watches are known for their strength and endurance, even a gold and jeweled watch like Lindsay’s Daytona. Still, if Lindsay Lohan managed to actually damage her Rolex Daytona, she would have several more Rolex watches to choose from in her own personal collection. Lindsay Lohan tends to prefer wearing oversized <a href="http://www.melrosejewelers.co.uk/category/mens_rolex_watches.htm">Men’s Rolexes</a> in both stainless steel and yellow gold. Yes, Lindsay is known for going through relationships these days faster than she checks in and out of rehabs. Beginning with Ronson, these relationships now include both women and men, which should continue in the future. Since Lindsay has been photographed in the past wearing more than one Rolex at a time and as many as three, there is no question that she loves the fashion and power that a Rolex watch represents in the popular culture. So does she have more Rolex watches than relationships, and is she willing to sacrifice her Rolex watches as projectile weapons whenever she breaks up with a lover?</p>
<p>Okay, more than a touch of irony is expressed in that last question. Hopefully, Lindsay will see the quality and precision reflected in each Rolex watch, and then attempt to mirror that quality and precision in her own life. In 2009, it is time for the talented performer to shift her performances away from her private life and return the drama and talent to her professional career. Lindsay Lohan’s love of Rolex watches reveals her inherent taste and respect for true quality. Now Lindsay has to learn to respect and love herself.</p>
<p><img style="margin-right:10px" title="Lohan Blows A Kiss W/ Rolex" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/lohan3-275x300.jpg" alt="Lohan Blows A Kiss W/ Rolex" width="275" height="300" /><img title="Lohan Showing Off Rolex" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/4837pcn_lindseylohan_lrg-231x300.jpg" alt="Lohan Showing Off Rolex" width="231" height="300" /></p>
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		<title>Plácido Domingo — Rolex Ambassador Extraordinaire</title>
		<link>http://www.melrosejewelers.co.uk/rolex-watch-blog/placido-domingo-%e2%80%94-rolex-ambassador-extraordinaire/</link>
		<comments>http://www.melrosejewelers.co.uk/rolex-watch-blog/placido-domingo-%e2%80%94-rolex-ambassador-extraordinaire/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 19:35:18 +0000</pubDate>
		<dc:creator>Melrose Jewelers</dc:creator>
		
		<category><![CDATA[Rolex Culture]]></category>

		<category><![CDATA[Rolex Pop Culture]]></category>

		<category><![CDATA[Rolex Watches]]></category>

		<guid isPermaLink="false">http://www.melrosejewelers.co.uk/rolex-watch-blog/?p=145</guid>
		<description><![CDATA[Since 1982, Spanish-Mexican operatic tenor José Plácido Domingo has been an extraordinary Ambassador for Rolex Watches in both advertising and philanthropy. Although originally hired to represent the Rolex GMT Master, Plácido Domingo also has been connected with the Rolex Oyster Perpetual Day-Date watches over the years. Giving him even greater international recognition outside of the [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-top:10px"><img style="margin-left:10px;margin-bottom:1px" title="Placido Domingo, Othello" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/250px-domingo_otelloj2-238x300.jpg" alt="Placido Domingo, Othello" width="238" height="300" align="right" />Since 1982, Spanish-Mexican operatic tenor José Plácido Domingo has been an extraordinary Ambassador for Rolex Watches in both advertising and philanthropy. Although originally hired to represent the <a href="http://www.melrosejewelers.co.uk/info/stainless_steel_gmt_master_bk_rd_bl_rotating_336.htm">Rolex GMT Master</a>, Plácido Domingo also has been connected with the Rolex Oyster Perpetual Day-Date watches over the years. Giving him even greater international recognition outside of the world of opera, he participated in The Three Tenors concert at the opening of the 1990 World Cup in Rome with José Carreras and Luciano Pavarotti. A statue of him was erected in Mexico City as recognition to his contributions to the 1985 Mexico City earthquake victims. He is considered a talented and hard-working musician: in March 2008, he debuted in his 128th role, giving Domingo more roles than any other tenor. Despite his hard-working schedule, Plácido Domingo has been a tireless spokesperson for Rolex while promoting many worthy causes under the Rolex banner.</p>
<p>Here is the in-depth information on the Rolex watches that Plácido Domingo has become identified with over the years. The Rolex GMT Master in stainless steel is an automatic dual-time bracelet watch with a date display It has a gloss black dial with luminescent hour markers, sweep centre seconds, GMT hand, aperture for the date, three-part case, polished and stained, sapphire crystal with magnified lens, 24-hour bezel, screw-down case back, Twinlock crown, stainless steel Rolex Oyster bracelet, case, dial and movement signed. It is the essence of the Rolex professional watch class, originally designed for pilots of Pan Am. In contrast, to celebrate Rolex’s 100th birthday, the Swiss watch company released a lavish update to its classic timepiece called the Rolex Oyster Perpetual Day-Date II. It features a bigger dial (41mm versus the 38mm the old Day-Date had) and a choice of 18K gold or platinum with matching <a href="http://www.melrosejewelers.co.uk/category/18k_superpresident.htm">Super-President</a> bracelet.</p>
<p><img style="margin-bottom:1px;margin-right:10px" title="Placido Domingo Ad for Rolex" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/recent-placido-rolex-ad-236x300.jpg" alt="Placido Domingo Ad for Rolex" width="236" height="300" align="left" />In 1993 with the full support of Rolex, Plácido Domingo founded the Operalia, a huge event to discover young talent in the field of Opera singing. A panel of renowned Opera artists selects singers for all the voice categories. Singers consider it a great honor to be able to display their talent in front of such renowned artists through this competition. Moreover, The Rolex Mentor and Protégé Arts Initiative continues the long Rolex tradition of honoring those who make a meaningful contribution to the world in which we live. Plácido Domingo has taken an active role with the Rolex Mentor and Protégé Arts Initiative since the beginning, offering his support to young artists beyond the Operalia.</p>
<p>As a spokesman for Rolex, José Plácido Domingo not only does print ads for Rolex, but he also takes time out of his busy schedule to help Rolex open new stores around the world. On February 28, Rolex opened a luxurious Hong Kong boutique.  Plácido Domingo was on hand for the ribbon cutting and opening ceremony. A longtime brand ambassador for Rolex, Plácido Domingo realizes that Rolex watches are extremely popular in Hong Kong, and the city is one of the brand&#8217;s most important Asian markets. Without question, Plácido Domingo is the Rolex Ambassador extraordinaire.</p>
<p><img title="Rolex Perpetual Date" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/rolex-perpetual-date-watch-300x245.jpg" alt="Rolex Perpetual Date" width="300" height="245" /><img style="margin-left:10px" title="Rolex GMT Master" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2009/01/gmt-1-300x244.jpg" alt="Rolex GMT Master" width="300" height="244" /></p>
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		<title>Lance Armstrong and His Rolex Embrace Fatherhood and the Tour De France</title>
		<link>http://www.melrosejewelers.co.uk/rolex-watch-blog/lance-armstrong-and-his-rolex-embrace-fatherhood-and-the-tour-de-france/</link>
		<comments>http://www.melrosejewelers.co.uk/rolex-watch-blog/lance-armstrong-and-his-rolex-embrace-fatherhood-and-the-tour-de-france/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 09:03:57 +0000</pubDate>
		<dc:creator>Melrose Jewelers</dc:creator>
		
		<category><![CDATA[Rolex Culture]]></category>

		<category><![CDATA[Rolex Pop Culture]]></category>

		<category><![CDATA[Rolex Sports]]></category>

		<category><![CDATA[Rolex Watches]]></category>

		<category><![CDATA[lance armstrong]]></category>

		<category><![CDATA[rolex gmt II]]></category>

		<guid isPermaLink="false">http://www.melrosejewelers.co.uk/rolex-watch-blog/?p=138</guid>
		<description><![CDATA[Is there any athlete in the world whose endurance and strength of character reflect the quality of a Rolex watch than seven-time Tour de France champion Lance Armstrong? A Rolex connoisseur with a preference for both the Rolex GMT Master II and the stainless steel Rolex Daytona, Armstrong has overcome testicular cancer not only to [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-top:10px"><img style="margin-left:10px" title="Lance Armstrong" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/lance-300x271.jpg" alt="Lance Armstrong" width="300" height="271" align="right" />Is there any athlete in the world whose endurance and strength of character reflect the quality of a <a href="http://www.melrosejewelers.co.uk">Rolex</a> watch than seven-time Tour de France champion Lance Armstrong? A Rolex connoisseur with a preference for both the Rolex GMT Master II and the stainless steel Rolex Daytona, Armstrong has overcome testicular cancer not only to return to cycling, but also to embrace fatherhood again. Before Christmas, Armstrong happily announced to the press that his beautiful girlfriend Anna Hansen is pregnant. Armstrong told the Associated Press, “Anna and I are thrilled to confirm that we are expecting in June. We are very much looking forward to what 2009 brings on many fronts.” A Program Manager for First Descents, Anna Hansen loves nothing more than being outdoors on her mountain bike. As ideal as Armstrong’s connection is with Rolex watches, his relationship with Hansen appears to be an rare example of perfection.</p>
<p>After being diagnosed with testicular cancer in 1996 that had spread to his lungs and brain, Lance Armstrong was given less than a 50% chance of survival by his doctors. Facing the challenge of his disease with the endurance and fortitude of a Rolex watch, Armstrong survived surgery and several brutal cycles of chemotherapy. Armstrong and his former wife Kristin had three children using in vitro fertilization with sperm he had banked before his chemotherapy. Amazingly, Armstrong returned to win the Tour De France seven straight times until he retired in 2005. <img style="margin-left:10px; margin-top:5px" title="Lance Armstrong Racing" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/lance-in-action-217x300.jpg" alt="Lance Armstrong Racing" width="217" height="300" align="right" /> Astounding the world once again, Armstrong announced in 2008 not only his return to competitive cycling, but also the coming arrival of a new child through the means of a natural conception. After relationships with Sheryl Crow and Kate Hudson, Armstrong has found happiness with Hansen. The question now is whether he can find the fortitude to win an eight Tour de France in 2009.</p>
<p>Although Armstrong often wears a stainless steel Rolex Daytona, his favorite Rolex watch always has been the <a title="Rolex GMT Master II" href="http://www.melrosejewelers.co.uk/category/rolex_gmt_master_2.htm">Rolex GMT Master II</a>.The 50th anniversary edition of the GMT Master II was revealed at BaselWorld 2006. This new model features a number of technical enhancements, such as Rolex&#8217;s patented Parachrom hairspring as well as a larger Triplock crown. The new model also has several cosmetic improvements such as larger hands and a new bezel made of an extremely hard ceramic material, which greatly resists damage and discoloration.</p>
<p>With his decision to enter the Giro d&#8217;Italia and return to competitive cycling, Lance Armstrong received a warm reception from the Italian cycling community. Perhaps nobody in Italy has a closer bond with Armstrong than Ivan Basso, who still recalls how the American took time away from the pursuit of his 2004 Tour de France victory to help Basso&#8217;s mother fight cancer. Rolex always has been a company that has shown a balance between technical genius and philanthropy. Lance Armstrong truly reflects the best of Rolex in both his personal and professional lives.</p>
<p align="left"><img style="margin-top:5px" title="Lance Armstrong GMT" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/lance-gmt-16710-220x300.jpg" alt="Lance Armstrong GMT" width="220" height="300" /> <img title="Rolex GMT" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/pre-owned-gmt17-224x300.gif" alt="Rolex GMT" width="224" height="300" /></p>
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		<title>Singer Mark McGrath Has The Rolex Logo Tattooed On His Back</title>
		<link>http://www.melrosejewelers.co.uk/rolex-watch-blog/singer-mark-mcgrath-has-the-rolex-logo-tattooed-on-his-back-and-a-submariner-on-his-wrist/</link>
		<comments>http://www.melrosejewelers.co.uk/rolex-watch-blog/singer-mark-mcgrath-has-the-rolex-logo-tattooed-on-his-back-and-a-submariner-on-his-wrist/#comments</comments>
		<pubDate>Sun, 28 Dec 2008 01:47:11 +0000</pubDate>
		<dc:creator>Melrose Jewelers</dc:creator>
		
		<category><![CDATA[Rolex Pop Culture]]></category>

		<guid isPermaLink="false">http://www.melrosejewelers.co.uk/rolex-watch-blog/?p=131</guid>
		<description><![CDATA[
Singer-songwriter Mark McGrath of the hit band Sugar Ray is so passionate about his Rolex Submariner that he had the Rolex logo tattooed on his back. The former host of Extra TV from 2002 to 2008 and a guest judge on American Idol, Mark McGrath is a Hollywood party boy who truly enjoys the fruits [...]]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment--></p>
<p class="MsoNormal"><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/mark-mcgrath-213x300.gif" alt="" title="mark-mcgrath" width="213" height="300" style="margin-left:10px;" align="right" /><span>Singer-songwriter Mark McGrath of the hit band Sugar Ray is so passionate about his <a href="http://www.melrosejewelers.co.uk">Rolex</a> Submariner that he had the Rolex logo tattooed on his back. The former host of <em>Extra TV</em></span><span> from 2002 to 2008 and a guest judge on <em>American Idol</em></span><span>, Mark McGrath is a Hollywood party boy who truly enjoys the fruits of his fame. Whenever he is out on the town in Los Angeles, hitting the hottest clubs and the most exclusive parties, he is always wearing his Rolex Kermit. The Rolex Anniversary Submariner (16610LV) is known as the Rolex Kermit. In 2003, Rolex released the 50-year commemorative model with a unique green bezel and a redesigned dial. This popular model is the watch that Mark McGrath favors, although he also has been seen with a Rolex Datejust and a Rolex Explorer.</span></p>
<p class="MsoNormal"><span>The Rolex Oyster Perpetual Submariner is a line of watches manufactured by Rolex, designed for diving and known for their resistance to water. The first Submariner was introduced to the public in 1954 at the Swiss Watch Fair. Copied by other watchmakers, the Rolex Submariner is recognized as a classic, and one of the most widely recognized luxury products in the world. The luminous triangle at the 12 o&#8217;clock position on the Submariner was initially intended to be red, but red turns out to be the first wavelength to be lost underwater. As a result, the initial Rolex testers asked that it be made white instead. The codename for the Submariner while under development was Frogman. Thor Heyerdal, the Norwegian anthropologist, wore a Rolex Submariner in his 1970 Ra II sea expedition. Initially waterproof to 100 meters, the depth rating was increased to 200 meters in 1954, then to 300 meters in 1979. The first Submariner with a date complication was launched in 1969, along with the first gold model. In 1979, the Plexiglas crystal was replaced with the synthetic sapphire crystal still used today.</span></p>
<p class="MsoNormal"><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/markmcgrath_lrg-231x300.jpg" alt="" title="markmcgrath_lrg" width="231" height="300" style="margin-left:10px;" align="right" /><span>Still, no matter how impressive the Rolex Submariner is to both deep-sea divers and watch enthusiasts, Mark McGrath has taken his love of the Rolex Submariner to the next level. McGrath is very proud of his Irish heritage and displays it by sporting a four-leaf clover tattoo on his right wrist. Keeping with the Irish-green theme on his left wrist, is a Rolex &#8220;Kermit&#8221; Submariner.</span><span><span>  </span></span><span>As a well-known celebrity tracker wrote about celebrities and luxury watches, “You devote the majority of your life creating some beautiful and mechanically significant piece of art - and then a public figure is photographed wearing your product. It has to make you feel good about your work. In the case of Mark McGrath, the lead signer of Sugar Ray, he is such a Patron of the Rolex brand that not only does he diligently wear his Rolex Kermit everywhere he goes - He had the brand logo tattooed on the side of his body…Talk about great advertising!” When it comes to Rolex watches and the dedication of Rolex enthusiasts, nothing really seems all that surprising. </span></p>
<p><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/a44877fd17eebb0a__profile-225x300.jpg" alt="" title="a44877fd17eebb0a__profile" width="225" height="300" /> <img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/484ffaae05cb3aca__gallery-114x300.jpg" alt="" title="484ffaae05cb3aca__gallery" width="114" height="300" /></p>
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		<title>The Sexy Secret: Brad Pitt and Rolex Watches in Japan</title>
		<link>http://www.melrosejewelers.co.uk/rolex-watch-blog/the-sexy-secret-brad-pitt-and-rolex-watches-in-japan/</link>
		<comments>http://www.melrosejewelers.co.uk/rolex-watch-blog/the-sexy-secret-brad-pitt-and-rolex-watches-in-japan/#comments</comments>
		<pubDate>Thu, 25 Dec 2008 09:14:17 +0000</pubDate>
		<dc:creator>Melrose Jewelers</dc:creator>
		
		<category><![CDATA[Rolex Pop Culture]]></category>

		<guid isPermaLink="false">http://www.melrosejewelers.co.uk/rolex-watch-blog/?p=124</guid>
		<description><![CDATA[
There is no question that superstar actor Brad Pitt loves Rolex watches. He wears them in his movies, like the Ocean Trilogy and Mr. &#38; Mrs. Smith, and he wears Rolex watches in his private life. Brad Pitt, however, has a sexy secret, and it has nothing to do with Angelina Jolie or Jennifer Aniston. [...]]]></description>
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<p class="MsoNormal"><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/celeb_bradpittinoc-300x159.jpg" alt="" title="celeb_bradpittinoc" width="300" height="159" align="right" style="margin-left:10px;" /><span>There is no question that superstar actor Brad Pitt loves </span><span><a href="http://www.melrosejewelers.co.uk">Rolex</a> </span><span>watches. He wears them in his movies, like the Ocean Trilogy and Mr. &amp; Mrs. Smith, and he wears Rolex watches in his private life. Brad Pitt, however, has a sexy secret, and it has nothing to do with Angelina Jolie or Jennifer Aniston. For several years, Brad Pitt appeared in Rolex Advertisements in Japan for the luxury goods company, Evance. These print and video spots, splashed across billboards and constantly running on television in the Japanese market, are nothing like his American and European fans have ever seen before. Showing Brad Pitt lying in bed half-naked, gazing at his Rolex Explorer like a satisfied lover, the Rolex advertisements quite simply would blow his adoring female fans away. In the print ads, Pitt looks like a rugged playboy as he lies in bed, wearing only his Rolex Daytona. With the opening of The Curious Case of Benjamin Button on Christmas day and his nomination for several top acting awards (still waiting on the Oscar nods in January), Pitt wants nothing more than to be taken seriously as an actor. And Brad Pitt is a serious actor, but his advertising work for Rolex reveals the inherent sex symbol lingering within.</span></p>
<p class="MsoNormal"><span>Brad Pitt and Rolex watches intimately have been connected with each other for many years. The actor particularly has been known to be close, on both a professional and private level, with the Rolex Daytona. Commenting on the rarity of these ultra-popular Rolex watches, a South African newspaper pointed out: “Annual production of Rolexes is limited to an estimated 750,000 watches. The waiting list for the stainless steel Daytona runs up to five years. Demand for the prestigious Swiss timepieces - with the crown imprimatur - always exceeded the supply. Rolex cachet is such that during World War II, a German mountaineer pursued by British soldiers in India partially financed his escape by selling his watch to a remote Himalayan villager. That story is told in the Sony Pictures movie &#8220;Seven Years in Tibet,&#8221; starring Brad Pitt.”</span></p>
<p class="MsoNormal"><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/brad_pitt_daytona-210x300.jpg" alt="" title="brad_pitt_daytona" width="210" height="300"  align="right" style="margin-left:10px;" /><span>Beyond this professional connection, Brad Pitt has been seen wearing a Rolex Daytona in his private life and recently he sold one of his Daytona’s online. On a major online auction site, the following posting ran with an embedded link in the article that revealed a picture of Brad Pitt: “The steel Daytona needs no introduction, if you are viewing this piece you know what you are looking for. This 2004-2005 piece is in pristine condition, featuring the white dial. We purchased this timepiece from a large Hollywood dealer who supplies watches to the top movie stars. While confidential in nature, it does come with the Rolex paperwork indicating the identity of such owner. These stars trade their watches in often for brand new models (why put it in your closet when you can just get a new one, right?)”</span></p>
<p class="MsoNormal"><span>Brad Pitt is a huge movie star and a talented actor with a private life plagued by the paparazzi, particularly given his marriage to fellow superstar Angelina Jolie. Nothing is bigger in the Western popular culture bubble than Brangelina. Beyond this given reality, Brad Pitt is not only a major Rolex watch owner, but he sold the watches as a pitchman in Japan. And those advertisements reveal a truly sexy secret: the dashing and rugged Brad Pitt that every woman in this country has been longing to see.</span></p>
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<p><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/524d9290-300x188.jpg" alt="" title="524d9290" width="300" heigh<img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/brad-pitt-223x300.jpg" alt="" title="brad-pitt" width="223" height="300" /><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/rolex_image542671-300x271.jpg" alt="" title="rolex_image542671" width="300" height="271" /></p>
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		<title>Benicio Del Toro Plays Che Guevara, a Revolutionary with a Rolex</title>
		<link>http://www.melrosejewelers.co.uk/rolex-watch-blog/benicio-del-toro-plays-che-guevara-a-revolutionary-with-a-rolex/</link>
		<comments>http://www.melrosejewelers.co.uk/rolex-watch-blog/benicio-del-toro-plays-che-guevara-a-revolutionary-with-a-rolex/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 08:32:44 +0000</pubDate>
		<dc:creator>Melrose Jewelers</dc:creator>
		
		<category><![CDATA[Rolex Pop Culture]]></category>

		<guid isPermaLink="false">http://www.melrosejewelers.co.uk/rolex-watch-blog/?p=119</guid>
		<description><![CDATA[
In Stephen Sodebergh’s new film Che, Academy Award winning actor Benicio del Toro wears a Rolex to accurately portray Marxist revolutionary Ernesto “Che” Guevara. Over four hours in length, Che combines two films, Che Part 1: The Argentine and Che Part 2: Guerrilla, into one massive epic. Che wore a Rolex GMT Master, and the [...]]]></description>
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<p class="MsoNormal"><img align="right" style="margin-left:10px;" title="benicio-del-toro-as-che" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/benicio-del-toro-as-che-282x300.jpg" alt="" width="282" height="300" /><span>In Stephen Sodebergh’s new film <em>Che</em></span><span>, Academy Award winning actor Benicio del Toro wears a <a href="http://www.melrosejewelers.co.uk">Rolex</a> to accurately portray Marxist revolutionary Ernesto “Che” Guevara. Over four hours in length,<em> Che</em></span><span> combines two films, <em>Che Part 1: The Argentine</em></span><span> and <em>Che Part 2: Guerrilla</em></span><span>, into one massive epic. Che wore a Rolex GMT Master, and the actor wears the same classic Rolex watch in the film. Previously, Benicio Del Toro and Stephen Sodebergh teamed up to make <em>Traffic</em></span><span>, and they both walked away with Oscars for Best Supporting Actor and Best Director, respectively. </span><span>As for the watch, Rolex launched the GMT Master in 1954 to aid pilots who travel through multiple time zones.</span></p>
<p class="MsoNormal"><span>In the extreme left wing and somewhat revolutionary community online, the fact that Che wore a Rolex GMT Master continues to elicit vigorous debates on whether the revolutionary sold his soul for a Rolex watch. As an anonymous revolutionary writes in defense of Che on revleft.com: “Rolex was one of the only watches known for their ability to keep accurate time, with little worry of breakdown…. The fact that Che wore a Rolex (a GMT Master) merely indicates that he had a need for a quality watch that told accurate time.” Even a revolutionary understands that no watch in world compares to a Rolex when it comes to quality and precision. According to legend, Che received the watch as a present and eventually donated the gold band to charity. In pictures of Che, the jubilee bracelet on his Rolex GMT Master remains in place. It makes perfect sense that Che would wear a Rolex GMT Master while fighting in the jungles of South America. Such violent struggles demand nothing less than perfect timing for both attacks and secret gatherings.</span></p>
<p class="MsoNormal"><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/che-poster-203x300.jpg" alt="" title="che-poster" width="203" height="300" align="left" style="margin-left:10px"/><span>Unfortunately, Ernesto “Che” Guevara’s struggle for victory in Bolivia came to a bitter end when he was captured and executed in 1967. Che allegedly said to his executioner, &#8220;I know you&#8217;ve come to kill me. Shoot, coward, you are only going to kill a man.&#8221; At the end, Che was interrogated and executed by Felix Rodriguez who cut off Che’s hands for proper identification for the CIA. Before performing this gruesome deed, Rodriguez took Che’s Rolex GMT Master and placed the watch on his own wrist. In ensuing years, the executioner proudly would show-off the Rolex watch to reporters and onlookers. Such a legendary Rolex should not have ended up as a souvenir of an assassin. Luckily, actor Benicio Del Toro and director Stephen Sodebergh in their new epic film, <em>Che</em></span><span>, revive Che’s memory and the true legacy of his Rolex GMT Master. Che’s stylized visage can now be seen on multiple t-shirts and posters around the world, as he has become a ubiquitous countercultural symbol worldwide. In addition, everyone should remember that Che Guevara was smart enough to wear a Rolex GMT Master when his struggle and his life were on the line because even a Revolutionary knows the value of a Rolex.</span></p>
<p><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/1192555799-image-206x300.jpg" alt="" title="1192555799-image" width="206" height="300" /><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/che-wearing-his-rolex-206x300.jpg" alt="" title="che-wearing-his-rolex" width="206" height="300" /></p>
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		<title>Rolex Continues To Underwrite the Rita Hayworth Gala for the Alzheimer’s Association</title>
		<link>http://www.melrosejewelers.co.uk/rolex-watch-blog/rolex-continues-to-underwrite-the-rita-hayworth-gala-for-the-alzheimer%e2%80%99s-association/</link>
		<comments>http://www.melrosejewelers.co.uk/rolex-watch-blog/rolex-continues-to-underwrite-the-rita-hayworth-gala-for-the-alzheimer%e2%80%99s-association/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 08:44:02 +0000</pubDate>
		<dc:creator>Melrose Jewelers</dc:creator>
		
		<category><![CDATA[Rolex Events]]></category>

		<guid isPermaLink="false">http://www.melrosejewelers.co.uk/rolex-watch-blog/?p=102</guid>
		<description><![CDATA[
Continuing the support it has given since 2003, Rolex underwrote the entire cost of the Rita Hayworth Gala for the Alzheimer’s Association, which took place at the Waldorf Astoria Hotel in New York. Attendees at this year’s event included Dan Ackyroyd, Ivana Trump, Bryant Gumbel and Deborah Norville. Since 2008 marked the 25th anniversary of [...]]]></description>
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<p class="MsoNormal"><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/bryant-gumbel-and-deborah-norvilee.jpg" alt="" title="bryant-gumbel-and-deborah-norvilee" width="261" height="275" align="right" style="margin-left:15px;" /><span>Continuing the support it has given since 2003, <a href="http://www.melrosejewelers.co.uk">Rolex</a> underwrote the entire cost of the Rita Hayworth Gala for the Alzheimer’s Association, which took place at the Waldorf Astoria Hotel in New York. Attendees at this year’s event included Dan Ackyroyd, Ivana Trump, Bryant Gumbel and Deborah Norville. Since 2008 marked the 25<sup>th</sup> anniversary of the gala, which was started by Princess Yasmin Aga Khan to honor the memory of her mother, actress Rita Hayworth, the star-studded event was nothing less than inspiring in 2008. With no expense spared with the support of Rolex, the party raised millions of dollars. Since its inception, the Rita Hayworth Gala has succeeded in raising more than $50 million for the research and treatment of Alzheimer’s disease.<span>  </span>Since Rolex has joined the team in 2003, the event has become one of the most profitable charitable nights of the calendar year.</span></p>
<p class="MsoNormal"><span>Since the very beginning, Rolex has been known as a creator of luxury watches of the highest quality and precision, setting both endurance and performance records. Side by side with the very best watches, Rolex also has supported philanthropic causes since day one. In World War II, Hans Wilsdorf replaced the Rolex watches that had been stolen from British prisoners of war, allowing them to defer the cost until after the conflict. Wilsdorf had a entrepreneurial vision in both the business and the philanthropic worlds, believing his company could make the very best watches while helping to support charities and causes across the globe. </span><span>Upon the death of his wife in 1944, Wilsdorf established the Hans Wildorf Foundation in which he left all of his Rolex shares. The establishment of the foundation would guarantee that a good percentage of the company&#8217;s future income would go to charity. The company is still owned by a private trust, and shares are not traded on any stock exchange. As a result, Rolex is a huge supporter of philanthropic </span><span>events and charities. </span></p>
<p class="MsoNormal"><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/rita-hayworth-gala-300x205.jpg" alt="" title="rita-hayworth-gala" width="300" height="205" align="right" style="margin-left:15px;"><span> The decision by Rolex to continue to underwrite the Rita Hayworth Gala in order to benefit the Alzheimer’s Association is a perfect example of Wilsdorf’s vision coming true. Princess Yasmin Aga Khan experienced the pain of the disease when her mother, one of the most celebrated stars of the 1940s, experienced an onset of Alzheimer’s disease extremely early in her life. Alzheimer&#8217;s Association-funded researchers have made great strides in diagnosis, treatment and interventions. If he were alive today, Hans Wildorf would be proud that Rolex is supporting such a worthy cause. Mind you, he also would be astounded by the continued innovation and quality of Rolex watches.</span></p>
<p><!--EndFragment--><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/the-gala-300x199.jpg" alt="" title="the-gala" width="300" height="199"  /></p>
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		<title>Bruno Meier is the New Head of Rolex, Ending Heiniger Era</title>
		<link>http://www.melrosejewelers.co.uk/rolex-watch-blog/bruno-meier-is-the-new-head-of-rolex-ending-heiniger-era/</link>
		<comments>http://www.melrosejewelers.co.uk/rolex-watch-blog/bruno-meier-is-the-new-head-of-rolex-ending-heiniger-era/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 06:37:59 +0000</pubDate>
		<dc:creator>Melrose Jewelers</dc:creator>
		
		<category><![CDATA[Rolex Events]]></category>

		<category><![CDATA[Rolex Watches]]></category>

		<guid isPermaLink="false">http://www.melrosejewelers.co.uk/rolex-watch-blog/?p=87</guid>
		<description><![CDATA[
In an emailed statement on December 20, 2008, Rolex Group, the Swiss watchmaker, named Finance Director and respected ZKB baker Bruno Meier as head of management after Chief Executive Officer Patrick Heiniger resigned. As respected as the Rolex watches the company makes, the resignation of Patrick Heiniger came as a major surprise, ending almost half [...]]]></description>
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<p class="MsoNormal"><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/bruno_meier_jpgimage142.jpg" alt="" title="bruno_meier_jpgimage142" width="83" height="88" align="right" style="margin-left:10px;" /><span>In an emailed statement on December 20, 2008, Rolex Group, the Swiss watchmaker, named Finance Director and respected ZKB baker Bruno Meier as head of management after Chief Executive Officer Patrick Heiniger resigned. As respected as the <a href="http://www.melrosejewelers.co.uk">Rolex</a> watches the company makes, the resignation of Patrick Heiniger came as a major surprise, ending almost half a century of leadership under the Heiniger family. Heiniger replaced his father Andre in 1992 who was the first executive to lead the company since the brand was created by Hans Wilsdorf in 1908. With Meier’s ascension to the top post, it will be the first time in the history of Rolex that the company has not been run by either Wilsdorf or a member of the Heiniger family.</span></p>
<p class="MsoNormal"><span>Rolex invented the Oyster, the world’s first waterproof watch, and the company is renowned for its consistent history of quality and precision. The Rolex Group makes more than 170 models of the Oyster, including the Rolex Day-Date and the Rolex Datejust Presidential models, now and employs 8,000 people. Under the leadership of Patrick Heiniger, Rolex took over the entire manufacturing process of its watches, avoiding any reliance on third-party suppliers. Interbrand Chief Executive Officer </span><span><span>Jez Frampton</span></span><span> said Rolex has maintained a focus on making the very best in luxury watches, while other brands have ventured have introduced cheaper versions of their products to attract new clientele. “They’ve stuck to their knitting, “ Frampton said, “This is the key for a luxury brand: you can’t sell yourself cheap.”</span></p>
<p class="MsoNormal"><span>Although 2008 will have been a record year, according to the Rolex Group, under Heiniger’s leadership, the departing CEO could not escape recent rumors that he had invested the company’s profits in the worldwide ponzi scheme of Bernard Madoff, the American asset manager charged with $50 billion dollar fraud. With a rumored loss of over a billion dollars, Heiniger, 58, stepped down for “personal reasons” to pursue “personal projects”. The company is privately owned by the Hans Wilsdorf Foundation, and, according to Interbrand, the Rolex brand is worth about $5 billion.</span></p>
<p class="MsoNormal"><span>At ZKB (Swiss Bank Zürcher Kantonalbank), Bruno Meier was head of the Risk Management Unit, which seems appropriate given the risky times the luxury goods market is now entering. Here is the respected executives bio from the ZKB website: “</span><span>Bruno Meier was appointed Head of the newly created Risk unit and a member of the executive board on 1 April 2008. He has served with ZKB since 1971, having performed a variety of key roles in distribution and risk management. From 2002 until the beginning of 2008, Bruno Meier was responsible for the credit office, where his remit covered credit analysis for the bank as a whole, specialist financing, as well as real estate valuation and consulting.”</span></p>
<p class="MsoNormal"><img src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/rolexceopatheinigrresin_lrg-300x247.jpg" alt="" title="rolexceopatheinigrresin_lrg" width="300" height="247" align="right" style="margin-left:10px;" /><span>Meier will be responsible for running the company along with the board of directors and management, Geneva-based Rolex said in an e-mailed statement today. This year will have been a “record” under Heiniger’s leadership, the watchmaker added that one of Meier’s first tasks will be to protect Rolex’s market share as the wealthy cut spending on luxury goods. The world’s richest people are likely to see the value of their assets shrink for the first time in at least 12 years in 2008, according to a report by Capgemini SA. Weaker spending may cause a drop of as much as 15 percent in Swiss watch exports next year, </span><span><span>John Guy</span></span><span>, an analyst at MF Global Securities, estimated. “The pain will be shared by all,” wrote </span><span><span>Alessandro Migliorini</span></span><span>, an analyst at Helvea SA in Geneva. “The shock wave from the financial crisis has finally hit all major markets.” With the end of the Heiniger era coinciding with the worldwide recession, Rolex enters new dangerous waters, which they believe can be navigated precisely by Meier as he raises the sails of continued quality and success at the legendary company.</span></p>
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		<title>Vince McMahon’s Presents: Rolex Watches For Ric Flair and Shawn Michaels</title>
		<link>http://www.melrosejewelers.co.uk/rolex-watch-blog/vince-mcmahon%e2%80%99s-presents-rolex-watches-for-ric-flair-and-shawn-michaels/</link>
		<comments>http://www.melrosejewelers.co.uk/rolex-watch-blog/vince-mcmahon%e2%80%99s-presents-rolex-watches-for-ric-flair-and-shawn-michaels/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 06:15:33 +0000</pubDate>
		<dc:creator>Melrose Jewelers</dc:creator>
		
		<category><![CDATA[Rolex Pop Culture]]></category>

		<guid isPermaLink="false">http://www.melrosejewelers.co.uk/rolex-watch-blog/?p=86</guid>
		<description><![CDATA[
Impresario Vince McMahon, the Chairman of World Wrestling Entertainment and the Czar of professional wrestling in America since the 1980s, presented champion wrestlers Ric Flair and Shawn Michaels with Rolex watches. As Wrestling 101 reported in April of 2008, “Vince McMahon gave Ric Flair and Shawn Michaels Rolex watches. Both watches were inscribed with &#8220;24,&#8221; [...]]]></description>
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<p><span><a href="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/vince-mcmahon.jpg"><img class="alignright size-medium wp-image-130" style="margin-left:5px;" title="vince-mcmahon" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/vince-mcmahon.jpg" alt="" width="300" height="300" align="right" /></a>Impresario Vince McMahon, the Chairman of World Wrestling Entertainment and the Czar of professional wrestling in America since the 1980s, presented champion wrestlers Ric Flair and Shawn Michaels with <a href="http://www.melrosejewelers.co.uk">Rolex</a> watches. <span>As <em>Wrestling 101</em></span><span> reported in April of 2008, “Vince McMahon gave Ric Flair and Shawn Michaels Rolex watches. Both watches were inscribed with &#8220;24,&#8221; with Flair&#8217;s saying &#8220;To Be the Man,&#8221; and HBK&#8217;s saying &#8220;You Gotta Beat the Man.&#8221; Classy move by Vince.” Giving the Rolex watches revealed that McMahon could overcome his past resentments and feuds. In November 2001, Ric Flair </span><span>returned to WWF after an 8-year hiatus saying that he was the co-owner of the WWF. McMahon hated this and said that he was the only owner of the WWF. The two faced each other at </span><span><span><em>Royal Rumble 2002</em></span></span><span> in a </span><span><span>Street Fight</span></span><span>, which Flair won. On the June 10, 2002 edition of <em>Raw</em></span><span>, McMahon defeated Flair to end the rivalry and become the sole owner of WWE. Moreover, McMahon’s feud with Vince Michaels is legendary, including betrayals, sneak attacks and dirty battles with his son Shawn McMahon. Showing his true pride and glory, McMahon transcended the violent and sordid past with a magnificent gift of two diamond-studded, jewel-encrusted Rolex watches to Flair and Michaels.</span></span></p>
<p><span><a href="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/shawn-michaels-vs-ric-flair.jpg"><img class="alignright size-medium wp-image-129" style="margin-left:5px;" title="shawn-michaels-vs-ric-flair" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/shawn-michaels-vs-ric-flair-300x224.jpg" alt="" width="300" height="224" align="right" /></a>Beyond the realm of Vince McMahon, Rolex always has played a strange role in professional wrestling. A Rolex watch has often been a wrestler’s symbol of success and luxury. Naturally, such a symbol becomes a target for the wrestler’s opponent. In the <em>Wrestling Booking Sheet</em></span><span>, Michael Cole wrote, “Mankind said he was dominating The Undertaker&#8217;s gang when The Rock came in. The Rock said he broke his Rolex for Mankind.” Yes, wrestlers have been known to destroy a precious Rolex wristwatch on camera in order to intensify a feud with another wrestler. Would anything make you angrier than having your Rolex Day-Date President or your Rolex Oyster Datejust Jubilee crushed right in front of your very eyes?</span></p>
<p><span><a href="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/ric-flair-with-headphones-on-2-small.png"><img class="alignright size-medium wp-image-128" style="margin-left:5px;" title="ric-flair-with-headphones-on-2-small" src="http://www.melrosejewelers.co.uk/rolex-watch-blog/wp-content/uploads/2008/12/ric-flair-with-headphones-on-2-small.png" alt="" width="225" height="300" align="right" /></a>Vince McMahon is not the only major executive in the wrestling world to wear a Rolex. The following excerpt is taken from the Los Angeles Times in 1999: “Eric Bischoff, Turner&#8217;s wrestling chief, ponders how to make chicken salad out of a crisis that beset his World Championship Wrestling&#8217;s pay-per-view the night before. . . &#8220;You know we wouldn&#8217;t do something that looks like some manipulative ratings ploy, now would we?&#8221; Bischoff asks. Then he takes off his Rolex, dons his leather jacket and prepares to go before a sold-out arena in Phoenix to assume his on-screen persona&#8211;of a smirking, scheming wrestling czar.” What is so intriguing is the story represents another side to the proverbial coin: Bischoff’s Rolex is his own watch that represents his real world success in his personal life. In order to enter the crazy world of professional wrestling, the top executive removes and protects his Rolex watch, as he morphs into the crazy character he becomes on television. Indeed, Rolex and professional wrestling make for a strange marriage, but they have walked down the aisle for quite some time and, most likely, will continue to do so for many years to come.</span></p>
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