The most incredible aspect of every individual in the world is that we all possess the capacity of greatness and merely require some sort of a drive and an unrelenting partner that aids us in attaining the impossible.

Rolex the most celebrated brand in the world is closely involved with the promotion of various events that seek to promote the collective ambition of humanity. Inspiring the world to push the barriers of excellence, Rolex actively supports exploration of this vast planet by sponsoring world class explorers in their quest to the remotest corners of the world. From ascending the Mt. Everest on the hands of the legendary Sir Edmund Hillary to being an active member of the Moana Expedition, Rolex has undeniably aided the exploration of these men. Apart from merely participating as a silent spectator, Rolex also organizes and creates expeditions that are aimed to understand the complexities of this beautiful planet and the intricate balance of nature. Rolex has been involved with numerous expeditions over the years, a tradition that started way back in the 1930’s. Undeniably this incredible planet holds secrets and untold stories that are waiting to be discovered. The unbelievable vastness of this planet and the millions of years of progress it encompasses within its snow covered mountains, deep seas and lush forests may aid the development of a completely self sustaining human race that is able to live as a part of this natural system of harmony.

In the 1960’s the illustrious Rolex brand forged an understanding with Polar explorers like Sir Ranulph Fiennes and Janusz Kurbiel who played a pivotal role in understanding the mystical polar caps. Hidden, beneath the white façade of the Polar Regions lies an incredible array of human history and evolution that could throw light on comprehending the evolutionary scale and its processes on Earth. Rolex continues to support many such expeditions, abiding with its principal of transforming the society through exceptional talent and achievement. It supports pioneering explorers like Erling Kagge and Rune Gjeldnes.

Not just supporting the explorers in the form of precision and performance, Rolex creates a relationship of understanding and collaboration with these brave pioneers. In accordance with its principal of enterprise and spirit of exploration Rolex continues to support the various expeditions around the world like the Artic Arc Expedition. Rolex is the official sponsor of the Artic Arc Expedition that is being led by the world renowned explorers Alain Hubert and Dixie Dansercoer. The primary aim of this expedition is to promote increased scientific comprehension of the Polar Regions and also to draw attention of humankind to the impact of global warming.

Daring to go where none other would, Rolex and its partner explorers hope to create increasing awareness about the repercussions of our actions. The very fate of the world lies in distress and only by understanding that every pixel is responsible for the mosaic of this incredible planet will we be finally able to understand the purpose and place of humanity.

Tags: Alain Hubert, Artic Arc Expedition, Moana Expedition, Polar Expedition, rolex, Sir Edmund Hillary, Sir Ranulph Fiennes

This entry was posted on Tuesday, July 7th, 2009 at 6:21 am and is filed under Rolex Culture, Rolex Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.