Racing superstar Danica Patrick has joined a long list of motorsports superstars that have signed up to compete in the 47th anniversary Rolex 24 at Daytona on January 24-25, 2009. The grueling 24-hour race demands the very best from the competitors if they are not only trying to win, but also even finish. As a trailblazer, Danica Patrick last season became the first woman to win an IndyCar Series race. Although she failed to finish the Rolex 24 in 2006, she is back after taking a year off and ready to go for the blue ribbon. With natural talent and instinctive daring, Danica has the inner qualities necessary to win. If only Danica had a Rolex on her wrist before the race, she might see how the precision timepiece reflects the qualities she tries to achieve on the speedway.

If Danica Patrick could be given a lead on a Rolex watch to acquire, which Rolex ladies watch should she get to aid her in her cause? Although many of the professional men’s Rolex watches like the GMT Master II or the Daytona would do just fine, Danica needs a watch that reflects her style and class both on the raceway and on the red carpet. Melrose Jewelers happens to have a watch in stock that would meet Danica’s needs. The Ladies 2T Rolex Datejust is a spectacular watch showcasing the stunning Submariner Blue Diamond Dial. Its Oyster bracelet offers a modern appearance and is quite eye-catching with the combination of glossy Stainless Steel and 18k Yellow Gold, reflecting Danica’s balance between professional sports and fashion. Lastly, the .7ct Beadset Diamond Bezel set in 18k White Gold surrounds the magnificent dial and adds to the already glamorous appearance of this masterpiece. Such an incredible watch matches the blue colors of racing while offering the professional perfection of a Rolex. With the added diamond, it provides the glamour that a star like Danica Patrick not only needs, but also demands.

Danica competed in the Rolex 24 in 2006, but the team finished 50th after a mechanical breakdown. “I had such a good time,” said Patrick of her 2006 Rolex 24 start. “So many drivers come together for this event. Of course everyone wants to win and do well. But there’s such camaraderie at this. I’m just really grateful to come back to this team again. To be with a group of drivers like this, we have a great chance at winning this race.” Danica Patrick, who races with Andretti-Green Racing in the IndyCar Series, will spend this weekend’s test getting familiar with the Daytona Prototype again. She has plenty of memories from her lone 2006 start.

“There wasn’t a ton of running so it was hard to get a real feel of how the rhythm of the race goes and how it goes through the night and into the next day,” Danica said of her 2006 Rolex 24 experience, which cut short due to mechanical failures. “I’ll definitely be asking questions as we go along about that. I remember what it feels in the car and how it was around here and I think that will be able to carry over but also the car has improved too.” Hopefully, both the racing car and Danica’s team have improved because she deserves the opportunity to win the Rolex 24 and receive a Rolex watch as the prize for such a victory. Danica Patrick is a class act, and she would look perfect with a Rolex on her wrist.

A question that must be asked is whether the famous and infamous Hollywood star Lindsay Lohan has more Rolex watches or more love affairs with both men and women? There is little question amid the multitude of voices in today’s popular culture that Lindsay Lohan is a talented performer. Recently, however, Lohan’s most dramatic and eye-catching performances have taken place in her so-called private life. Her supposed committed gay relationship with Samantha Ronson went nuclear in the Miami airport over the New Year holiday with the two young women viciously screaming at each other. The Los Angeles Times reported hysterics and drama to the point where a flight attendant on American Airlines asked if they would like to disembark. Later, after they arrived and returned to their home in the Hollywood Hills, neighbors reported more screaming and glasses shattering. It is lucky Lindsay was not wearing her Rolex Daytona because the luxury watch would make quite a projectile weapon if thrown and not worn.

If Lindsay Lohan actually used her Rolex Daytona as a weapon, it most likely would have survived the impact. Rolex professional watches are known for their strength and endurance, even a gold and jeweled watch like Lindsay’s Daytona. Still, if Lindsay Lohan managed to actually damage her Rolex Daytona, she would have several more Rolex watches to choose from in her own personal collection. Lindsay Lohan tends to prefer wearing oversized Men’s Rolexes in both stainless steel and yellow gold. Yes, Lindsay is known for going through relationships these days faster than she checks in and out of rehabs. Beginning with Ronson, these relationships now include both women and men, which should continue in the future. Since Lindsay has been photographed in the past wearing more than one Rolex at a time and as many as three, there is no question that she loves the fashion and power that a Rolex watch represents in the popular culture. So does she have more Rolex watches than relationships, and is she willing to sacrifice her Rolex watches as projectile weapons whenever she breaks up with a lover?

Okay, more than a touch of irony is expressed in that last question. Hopefully, Lindsay will see the quality and precision reflected in each Rolex watch, and then attempt to mirror that quality and precision in her own life. In 2009, it is time for the talented performer to shift her performances away from her private life and return the drama and talent to her professional career. Lindsay Lohan’s love of Rolex watches reveals her inherent taste and respect for true quality. Now Lindsay has to learn to respect and love herself.

Realizing the unique connection between Rolex and Royalty, Zara Phillips, the granddaughter of Queen Elizabeth II of England, has signed a contract to be the new face of Rolex watches. The Rolex watch chosen for Zara Phillips to endorse is the classic Rolex Oyster Perpetual Lady-Datejust. An elite equestrian who attained the title of Eventing World Champion in 2006, Phillips will receive £100,000 pounds and three free watches to appear in advertising for the Swiss watchmakers. The first Rolex advertisement-featuring Phillips appeared in Vanity Fair, which is a further display of the great value placed by Rolex in the acquisition of such a high profile representative in the United Kingdom and beyond. The advertisement shows Zara Phillips with her horse Toytown who carried her to victory in the Eventing World Championships.

In order to illuminate the Rolex watches that Phillips has been chosen to endorse, here is a more in-depth examination. A description of the Rolex Oyster Perpetual Lady-Datejust is as follows: Stainless steel case and bracelet. White dial. Date displays at 3 o’clock position. 18kt white gold bezel. Synthetic sapphire crystal. Hidden deployment clasp. Case diameter 26mm. 31-jewel chronometer automatic movement. Water resistant at 30 meters (100 feet). A description of the Rolex Oyster Perpetual Lady Datejust Pearlmaster is as follows: Stainless steel case. 18kt yellow gold and stainless steel bracelet. Gold dial. Date displays at 3 o’clock position. 18kt yellow gold bezel. Synthetic sapphire crystal. Hidden deployment clasp. 31 jewel chronometer automatic movement.

Rolex has supported excellence in human endeavors for over eighty years, and many of their spokespeople have been champions in their respective sports. Zara Phillips provides a unique combination of Royal blood and athletic excellence to the Rolex stable. Zara was voted 2006 BBC Sports Personality of the Year by the British viewing public. What is truly fascinating in the story line is that Zara’s mother, Princess Anne, was voted BBC Sports Personality of the Year in 1971. Clearly, like the lineage of one great Rolex watch design to the next, Zara Phillips follows in her mother’s footsteps of athletic excellence. Zara was made a Member of the British Empire (MBE) in the 2007 New Years Honours List for her services to equestrianism. Married to England rugby player Mike Tindall, Phillips has expanded her commercial activity since becoming a professional eventer to help meet the £500,000-a-year cost of maintaining seven horses. She receives no money from the civil list, but her mother, Princess Anne, gives her free accommodation. Imagine how proud the Queen must be to have her Granddaughter chosen to be the new face of Rolex watches.