Rolex has an ambition that goes beyond the boundaries of race, class, creed or even geographical boundaries. Promoting events that promote the pursuit of excellence, Rolex takes immense pride in supporting a number of sporting events around the world. Golf is one of the games that the Swiss brand Rolex, has continually supported.

A collaboration that began when Rolex honoured the invaluable contribution and achievements of Arnold Palmer in golf by presenting him a Rolex watch in 1967 has transformed into a global ambition. Right from sponsoring various men’s golfing championships like the Ryder’s Cup and the Masters to the women’s golfing tournament like the Solheim Cup and the Evian Masters, Rolex supports the endeavour of every exceptionally brilliant player. Even creating and organizing events with the AJGA to sponsor young talented golfers, Rolex envisions improving the standards of golf as well as ushering a new vision of achieving the unthinkable. As a part of its united effort to transform the game of golf and simultaneously provide encouragement to the top players by felicitating them and presenting them with remarkably crafted Rolex watches, Rolex sets up various events that not only showcase the talent of these incredible players but also provide them an opportunity to further their ambitions.

Rolex has collaborated with numerous organizations and partnered them as their principal sponsor as well as taking on the role of their official timekeeper. Rolex associates itself with activities and events that span all across the length and breadth of the globe as a part of its principal of revolutionizing humanity. Rolex recently collaborated with the Indian Golf Union (IGU) to become its Official Timekeeper. As a collective objective of promoting the sport of golf as well as encouraging new players to try their hands at the illustrious game of golf, Rolex partnered Indian Golf Union to create and promote golfing events that seek to do the same. At the Rolex Awards ceremony that was held in New Delhi in the month of February, Rolex identified and honoured players that have performed way beyond their ability and shown the power of human determination. The well performing and skilled Indian golfer Gagan Verma was presented with the Rolex amateur golfer’s award for his incredible performance on the golfing greens. The young rising star of golf, Gagan Verma was presented the prized Rolex award by the world acclaimed golfing champion Jeev Milkha Singh. Standing as India’s finest golfer and holding the place of number 34 in the world rankings the inspirational Jeev Milkha Singh is also the official brand ambassador of Rolex in India. Rolex also honoured the talented young golfer Rashid Khan who is known as the rising star of national amateur golfing circuit with the title of outstanding junior golfer. This talented rookie has won three consecutive titles and has performed well in both India and abroad.

Honouring talented women players like the Gauri Monga and young Gurbani Singh who just won the All India Ladies Amateur Championship; Rolex also envisions improving the chances and professional opportunities of the women golfers in India.

This tie-up and awards program launched by Rolex is primarily aimed at improving the overall standard of the game and changing the dynamics of human pursuit by channelling their efforts towards the realization of absolute triumph.

Tags: All India Ladies Amateur Championship, Gagan Verma, Gauri Monga, Indian Golf Union (IGU), Jeev Milkha Singh, rolex

This entry was posted on Saturday, July 4th, 2009 at 8:01 am and is filed under Rolex Culture, Rolex Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.