Rolex has turned from timing partner for the 24 Hours of Le Mans to a full time associate from the 77^th session. The 24 Hours of Le Mans (24 Heures du Mans) has been held annually since 1923 near the town of Le Mans, Sarthe, France. It is also known as the Grand Prix of Endurance, an event where not only speed matters but also reliability plays an extremely important role. The 24 Hours of Le Mans is the oldest sports car race for endurance racing in the world. Rolex has been a luxury watch manufacturer since 1905 and has made a mark for itself as a producer of reliable timepieces.

Rolex supports sports car racing events to bring forth to fans world-over the best racing talent in the world. All Rolex sponsored competitions are extremely engaging and a delight for fans. The luxury watch-makers also support Rolex 24 At Daytona and Asian Le Mans Series along with the 24 Hours of Le Mans in the endurance sports car racing category. Rolex has been supporting sports event for over three decades in an attempt to give an opportunity to the best sportspersons in the world a platform to compete and display their talent and potential. Rolex has actively involved itself with sports like golf, sailing, sports car racing, vintage car racing, eventing and continues to give its full support to new and emerging talents in the field. Rolex aims at promoting human brilliance and excellence in sports and rewards the winners with personal Rolex timepieces.

The main focus of 24 Hours of Le Mans is to test the ability of sports car manufacturers to not only build the fastest machines but also reliable sports cars. The event is a test of aerodynamics and stability of cars at high speeds and also encourages the innovation of fuel-efficient vehicles as it requires little time to be spent in the pits. There are currently four classes of competition, the custom-made Le Mans Prototype LMP1 and LMP2, and the Grand Tourers GT1 and GT2. The top two classes LMP1 and LMP2 have mostly won the event, though the lower classes have won occasionally due to reliability. The number of competitors on the race field has generally been 50. Each car has to have no less than two seats and no more than two doors.

Circuit de la Sarthe is where the 24 Hours of Le Mans is held and is a combination of permanent tracks as well as public roads temporarily closed for the race. After undergoing a number of modifications the current track is 13.65 km in length for safety reasons. The safety barriers for the public section have to be assembled and dismantled every year. The endurance races have evolved over the years and have now incorporated rules to better manage the race. Earlier there were no rules as to the number of drivers and how long they could drive. Now, drivers are not allowed to drive for more than four hours at a stretch and no one driver can run for more than fourteen hours in total. These rules have come as a relief as they have successfully reduced driver fatigue during the races.

Rolex watch makers have mastered the craft of watch making to such an extent that the construction of a particular watch on more occasions than one becomes an experience in itself. Rolex watches specialize in the internal mechanism that runs these watches and hence when Rolex gets the chance to attempt to outdo the passage of time and hold it still for awhile to help humans schedule the workings of their life in perfect ways. The Rolex watch makers though of and ideated upon a concept of bringing to the watch something that was more than just a watch. The Rolex Cellini collection was expected to and very rightly became a watch that people could not say no to no matter what price the watch quoted for its ownership.

The Rolex Cellini Orchid stands as a watch that has immensely redefined what it would like to do in the sphere of watches because it brings with it a design that is not only extremely delicate but also stunning keeping things short and sweet. The Rolex Cellini Orchid makes an occasion out of every day when it enwraps the wrist of the wearer. It is a package of delight, of life at its best moments even when they are the worst and of infinite hope. A watch like the Rolex Cellini Orchid will always be amongst the top luxury watch designs and the credit for this goes to the craftsmen who have made perfections out of miniatures. Fearne Cotton as a presenter who has earned a reputation for herself with the finesse of her performances has become a name to reckon with because she always prioritizes the fact that she may be good looking but what will last her longer will be the performance that she delivers on the job.

Having earned a name in the industry because of the popularity that she garnered for herself while presenting Top of the Pops and the Red Nose Day telethon, the presenter also has to her credit the achievement of being the first regular female presenter on the BBC produced Chart Show. She is currently hosting BBC Radio 1’s mid morning program that is held every weekday.

Starting presenting very early, in fact from the age of 17, when she hosted the show The Disney Club, the presenter went on to play the key role in Diggit. She next presented the science programme Eureka TV, eventually becoming a co-presenter on Smile and The Saturday Show. The popular presenter has also hosted a number of reality show programs like Love Island, Make Me A Supermodel, The Xtra Factor and Holly & Fearne Go Dating. She has also presented the prestigious Live 8 program. She has recently lent her name to presenting a show called The Truth about Online Anorexia.

The Rolex Cellini Orchid takes a leap ahead from other watches in the stunning design that defines the watch. The Rolex Cellini Orchid is an extremely sleek and delicate looking watch whose primary catch factor is the diamond encrusts that forms an important part of the watch. The watch can claim for itself an extremely detailed gem set case that when studded with diamonds in each corner that defines the watch makes other luxury watches look like they have a lot to achieve yet. The best part about the Rolex Cellini Orchid is the fact that the diamonds roll over to the strap that enwraps the splendour of the watch around the wrist of the wearer. The yellow gold finish of the watch perfectly complements the diamonds that are in abundance in the watch and the bracelet, the bezel with the diamonds and the mother-of-pearl finish of the dial just rounds off the stunning beauty of the watch.

When the 2009 season had gone underway in the European circuit there was one additional prize that was up for grabs and it to a large extent had outshone the other goals for most of the drivers which included winning the respective championships. The prize was a never before opportunity to participate in the Grand Am Rolex Sports Car Series by getting a shot at the opening race of the 2010 season, Rolex 24 At Daytona . The path lay through the Rolex 24 At Daytona Driver Challenge presented by Sunoco with the winner of the challenge getting the coveted chance to race alongside some of the best drivers in one of the most challenging races in the world of motorsports. There was unparalleled enthusiasm among the racing drivers, their teams and their countless fans with everyone hoping to be at the Daytona International Speedway for the 2010 Grand Am Rolex Sports Car Series season opener.

After a long and hotly contested racing season the driver that won the honour was none other than Derek Johnston, the British winner of Radical UK Cup. Winning the Rolex 24 At Daytona Driver Challenge presented by Sunoco meant that he will get to race in one of the Daytona Prototypes at the Rolex 24 At Daytona. But that didn’t mean that it is the only driving he will get to do at the Rolex sponsored motorsports racing. As a matter of fact driving a Daytona Prototype is a challenge and an experience in itself and to drive one right away at the racing track for the final race is unthinkable for any event in the motorsports world and more so at the Rolex 24 At Daytona.

Derek Johnston’s journey with Rolex 24 At Daytona as the destination begins with the Virginia International Raceway on the November 4, 2009. It is going to be his first step towards realizing the goal of taking part in the first race of the Grand Am Rolex Sports Car Series tournament in the year 2010. Derek Johnston would be making an ideal start with the veteran of Grand Am Rolex series Guy Cosmo. He will be testing the No 09 Spirit of Daytona Porsche Coyote at the Virginia International Raceway for next two days. Driving at Virginia International Raceway in a Daytona Prototype would give a lot of confidence to the Rolex 24 At Daytona Driver Challenge winner. His dream would be eventually realized at the January 30-31 Rolex 24 At Daytona next year when he’ll become a part of the much loved Rolex 24 At Daytona. In between he shall also be testing and honing his skills driving the Daytona Prototype on December 8-9, 2009 and then in the prestigious ‘The Roar Before the Rolex 24’ test on January 8-10, 2010 at the Daytona International Speedway. With the extensive preparation and the accompanying potential as well as experience that Derek Johnston brings in to the world of motorsports it would be a treat for the fans of motorsports in general and Grand Am Racing in particular to see him driving a Daytona Prototype down the racing track for the Rolex 24 At Daytona.