Joe Cole And Rolex Cosmograph Daytona Are Prodigies Of A Different Kind

Joe Cole

Most talented people acquire their skills in their area of expertise after long years of practice and hard work. Such people are driven by a passion for their work and a determination to improve themselves constantly. And there are others who are prodigies of their field of specialty. Such people are rare to find and when one does find them one realizes that such men or women carry with them an innate understanding of the nuances of their art which no practice can ever lend to a person. Rolex is a house of watches that has incorporated some of the most special elements that a watch can ever offer. A Rolex watch always strives to cater to the client base that it is intended for and how it does that exactly is still a mystery that only a prodigy can know. The prodigious element in the Rolex watch is the fact that it has an almost instinctive understanding to what a particular client is expecting of it. This is probably something that is internalized by the mechanism that runs the watch. Accuracy is second nature to the Rolex watch especially one like the Cosmograph Daytona. This particular watch combines the best that the Rolex can offer to a person who likes his watch to be chunky, heavily set, marking time in the most truthful and stylish manner and always paying heed to the fact that its wearer is more important than it is. A Rolex watch is a subtle imposer of its class. Joe Cole is an English player with a huge fan following because at some point of time in his early life the prodigy had learnt to respect his skill for the game of football and learnt to cultivate it.

A child prodigy Joe Cole won the Hammer of the Year award in 2003, the young star proving to the world that brilliance had nothing to do with age. The professional football player who plays for Chelsea in the English Premier League is also a part of England’s national football team. When with West Ham United, the striker played more than a ton of games over a period of five years joining Chelsea only in 2003. The prodigy has grown up to win two Premier League titles and has recently made a grand return to the Chelsea team after nursing an injury.

Rolex Cosmograph Daytona

As a watch that has been certified as a chronometer the Rolex Cosmograph Daytona very subtly but forcefully holds true the fact that not everything that comes with a preconception lives only up to the mark. As a Rolex watch, this particular watch too comes with the baggage of being a Rolex, but it takes this baggage lightly, going beyond expectations and delivering quality time to the wearer repeatedly. The Eve rose gold finish of the watch is what adds another distinct aspect to this superlative watch, and when teamed with a perfectly contrasting yet beautifully complementing pink dial the watch spells style. Waterproof to 100 meters, the Rolex Cosmograph Daytona is also crystallized in sapphire and has an oysterlock bracelet, carrying the Rolex tradition forward. The bezel of the watch is its most striking feature, being engraved and standardized to enable the wearer to read off speeds with the urgency that is required of it. The Chronograph also has screw down push buttons and a sweep second hand with minute and hour totalisators that help one to calculate average speeds. The Rolex Cosmograph Daytona reads the wearer mind and its efficiency that is legendary with most loyal Rolex watch wearers keeps it afloat most other brand’s sports watches. Like Joe Cole it is a prodigy but of a very different kind.

Posted by Vanessa Puzio on September 30th, 2009 and filed under Rolex Culture, Rolex Events | No Comments »

Sweeping Through: 3 GBR Sailors Nominated For The Rolex World Sailor Award

Rolex

Rolex is not just a premium watch manufacturing brand anymore and has been able to transform in to an idea that inspires. Over the many years it’s been around Rolex has partnered several organizations for promoting sporting events and has also created many awards that honour and recognize the brilliance of remarkable individuals who choose to foster on pushing the boundaries of performance. Sailing has been a part of the Rolex portfolio for many decades now and over the years has become into a globally recognized sport that draws a number of world class sailors from all over the world. As a part of its ongoing ambition towards excellence in all spheres, Rolex co-created the ISAF Rolex World Sailor of the Year award in collaboration with International Sailing Federation or the ISAF. The ISAF Rolex World Sailor of the Year award is a coveted and immensely prestigious award that recognizes the best sailors in the world.

A panel of experts who have been closely involved with competitive regattas around the world along with ex- sailors come together to evaluate the performances of the sailors from around the world and determine the nominees of the ISAF Rolex World Sailor of the Year award. Illustrious sailors who have performed exceptionally well through out the year are nominated to be a part of this competition. Due to the increasing level of competition and the surging talent o the seas it has become incredibly difficult to determine sailors for the Rolex World Sailor award. The Rolex award has been divided into two categories one for women sailors and the other for men sailors. In a bid to promote and recognize both the divisions, Rolex split the award into ISAF Rolex Sailor of the Year for Women and ISAF Rolex Sailor of the Year award for men.

Paul Goodison

The 2009 awards are around the corner and the nominees for this year have been announced a few days go by the organizing body. According to reports the nominees this year have three skilled sailors from Great Britain. Two women from Great Britain are a part of the female category of the Rolex award while one skilled man in part of the male category for the award. In the women category the incredibly talented Sam Davis and Hilary Lister are representing Great Britain while in the men category the adept sailor and champion competitor Paul Goodison is representing the country.

Out of the total nine nominees in both the categories of the ISAF Rolex Sailor of the Year award, three are from Great Britain which is also the highest number from any one particular country. Hoping to make a clean sweep at the Rolex award citizens of Great Britain are putting their hopes onto the three illustrious sailors who have been nominated. The Rolex World Sailor award is an eminent award in the sport of sailing and sailors around the world try and lay a claim on this coveted honour. This year it seems like it is Great Britain’s year with three top notch sailors in the race of the world sailor award.

Posted by Vanessa Puzio on September 29th, 2009 and filed under Rolex Culture, Rolex Events | No Comments »

Gavin Rossdale And Rolex Turn-O-Graph; The Science Of Time

Gavin Rossdale

They say you can use time but you can’t own it, you can spend the time you have but you can’t keep it and most importantly time is free for everybody but it is priceless. And it is only a brand like Rolex that can claim to reaching the closest possible when it came to claiming ownership of time. For Rolex watches are not mere time keepers, they are mechanisms that understand both the art and science of time, respect its intricacies and only go into making timeless masterpieces for Rolex wearers to cherish for a lifetime. Rolex follows a very special process almost a science when it comes to manufacturing its watches. The Rolex science of watch making, as is understood has secret formulas that form exclusive ingredients into creating Rolex watches and like any premier brand that has created a legend over a century Rolex watches are also not expected to part with these secrets. Nevertheless, the science that Rolex has scripted for making its watches is one that is constantly worked up on, Rolex experiments, Rolex rejects, Rolex, rediscovers and Rolex creates only the best. Gavin Rossdale may not have a science in text to define his music but the melodies that he composes, and the use of instruments that back these up are all defined by an underlying stream of science. There is harmony in his rhythm and a rhythm in his compositions because they are all ruled by an invisible symmetry.

After forming the band Bush, Gavin Rossdale released the promo Sixteen Stone in ’94. The album was a huge success and led the band to headlining some of the major events in the US. The single from this album “Swallowed” reached No.7 in the UK charts. Their other albums were Razorblade Suitcase, The Science of Things, Golden State and Deconstructed before the band split in 2002.

Rolex Turn-O-Graph

Gavin Rossdale went on to form a new band called Institute. The band lived a small life before Gavin Rossdale decided to switch gears and take up a solo career. Meanwhile he also acted in films like Constantine, The Game of their Lives and Zoolander. It was in 2008 that Gavin Rossdale came out with WANDERlust and the very popular single from this album Love Remains The Same entered the Billboard Hot 100 at #76. This spring Gavin Rossdale is all set to go out on a solo tour to promote his album.

The Rolex Turn-O-Graph is a certified chronometer that is underlined with the science of time and the steel and white gold finish that the watch sports is what makes the watch a superlative performer. The special feature of the watch is the rotatable bezel that gives the watch the Turn-O-Graph name. This is a fluted bezel that is unique to Rolex watches and the self wounded property of the watch makes it extremely susceptible to popularity. The watch is waterproof to 100 meters and also has a crystal of sapphire in the internal mechanism of the watch. The Turn-O-Graph also has an Oysterclasp bracelet that features the Rolex Oyster and is supported by an Easylink that helps the wearer to regulate his watch bracelet to suit his comfort. Gavin Rossdale and Rolex Turn-O-Graph master their crafts by studying the science of time.

Posted by Vanessa Puzio on September 28th, 2009 and filed under Rolex Culture, Rolex Events | No Comments »

Sadie Frost And Cellini Quartz; The Spark Of Uniqueness

Sadie Frost

To be truer than true and be ‘youer’ than you and to make a life out of it is an idea that many cannot even hope to imagine to make their own. This ‘you’ has less to do with one’s ego than it has to do with one’s unique appeal that is exclusively one’s own and to be comfortable with what one is and what one has achieved is a feat that very few have achieved. Rolex as a brand and as an organisation that has made a name for itself in the world of watches stands testimony to how the concept of the unique can go a long way in lending exclusivity to one’s business ideologies. Rolex doesn’t only churn out watches from a watch making factory, every Rolex piece that goes out in the market to sell is crafted by the best of engineers and handled like an exclusive piece almost tacitly knowing which person the Rolex is meant for. Which other watch brand can claim for this kind of a wholesome experience? Sadie Frost has made a name for herself as a person and as an actress because for her it is the art that is important and not the means that may get her to perfect the art of acting. Sadie is unique because she has stretched her boundaries; she has never hung on to false hopes always moving on, trying all the newness that life may have to offer. And her distinctiveness has brought her to the notice of fans and critics alike.

Born to a psychedelic artist and his muse Sadie Frost knew that the term “common” could never define her life. Cellini QuartzAfter performing on stage with various production houses Sadie went on to appear in a role in Diamond Skulls, following it up with a performance worth remembering in Bram Stoker’s Dracula. It was after she decided to marry Jude Law who she met on the sets of Shopping that Sadie Frost decided to settle down and have a family. She soon co-founded a production house called Natural Nylon. She also owns a clothing line Frost French with friend Jemima French. Sadie Frost is slated to make an onstage appearance in Touched…For the Very First Time and make her West End debut with this show.

The Cellini collection ever since it was launched has played an extension to the unique flavour that the Rolex house of watches has had to offer. What sets it apart from other watch collections from Rolex in particular and other watch houses in general is that the Cellini collection has kept in mind that different people have different tastes even when it comes to the watches that they wear. The Cellini Quartz is a piece from that collection that exclusively caters to those who like the minimalist look and for whom their watches should agree with the simple yet classy look that they like to sport. The elegance that the Cellini Quartz exudes is extremely subtly transferred onto its wearer and the lines that define the Cellini Quartz are extraordinarily soft almost fitting in seamlessly with the rest of the watch. The Cellini Quartz has a white dial that makes an impact of extreme nonchalance on the onlooker. The Cellini Quartz is also designed with a brown leather strap that contrasts with the dial and other fittings of the watch. The watch like Sadie Frost is unique and both make no bones about it.

Posted by Vanessa Puzio on September 27th, 2009 and filed under Rolex Culture, Rolex Events | No Comments »

Matthew Marsden And Rolex Explorer II Walk Their Way

Matthew Marsden

Rolex watches always have a way of crafting their efficiency in a manner that only they have a control over. What Rolex does is to carve a niche for themselves with the craft that they use to build their watches and when the watch wraps itself around the wearer’s wrist one knows that they will influence the watch wearer to walk their own way. A Rolex is most popular amongst those who own these watches and treat them like an extension of themselves. The Rolex watches are not only superlative in their performance but also streamline the way they screen time not physically but more as a psychological advantage over other watches. Rolex is a brand name and a house stable that creates the most buzz for watch wearers because their adherence to luxury is not only an aspiring quality but also a mark that they will serve only excellence. Rolex watches are always a class apart from other luxury watches and this is because they never make promises that they don’t intend to keep. The actor Matthew Marsden is one of those actors who have always crafted a different path for themselves, away from the quintessential roles that always guarantee to keep one in the limelight. The actor has always chosen roles in films that are made with a difference, with a vision that aims to influence people with a different way of thinking.

Matthew Marsden began his career with the soap opera Emmerdale. Interestingly since the actor had always prioritized the novelty of the role he was the ideal cast for the film Les Soeurs Soleil. Rolex Explorer IIIt was Coronation Street that catapulted Matthew Marsden to the top league creating a fan base for him almost immediately. The actor also dabbled in singing releasing his debut album The Hearts Lone Desire and released two other albums consecutively. His role as a singer was cut short when he parted ways with Columbia Records. Amongst his acting credits include roles in Black Hawk Down, Shiner, Anacondas: The Hunt for the Blood Orchid, Resident Evil Extinction, Rambo and the recently released Transformers: Revenge of the Fallen.

The Rolex Explorer II is a watch that draws inspiration from the fact that the watch’s earlier version was launched at a time that the world had witnessed an event marked in history when Sir Edmund Hillary had successfully ascended Mt. Everest. Rolex Explorer II features a special date display and also a 24 hour fixed bezel with an independent 12 hour hand that helps one view a second time zone. The certified chronometer also has a special 24 hour hand that allows one to read the current time in different time zones and also marks the difference between day and night hours. The Rolex Explorer II wraps up within a size of 40 mm and its white dial is what gives the watch a look that is separate from the rest and helps the watch to walk in its own way. The oysterlock is the element that defines the bracelet of the watch and the Rolex Explorer II also builds a waterproof system that is resistant to 100 meters. The crystal sapphire runs the mechanism of the watch and the steel material completes its look. The overall approach that defines the way the watch functions is one of extreme professionalism and like Matthew Marsden the watch truly decides that one can always walk their way, one only has to ask for it.

Posted by Vanessa Puzio on September 26th, 2009 and filed under Rolex Culture, Rolex Events | No Comments »

Rosamund Pike And Rolex Cellini Orchid- When Gorgeous Is An Understatement

Rosamund Pike

There are times when a certain term no matter how appropriate it may sound on a certain occasion just can’t live up to expressing the enormity of the situation or the expression that it wants to convey. Encountering such moments are not rare for a Rolex watch especially once they wrap around the wrist of a wearer who can carry themselves around really well. Rolex watches are most adapted to situations that inspire awe even if the intent is only to leave the onlooker amazed. The Rolex watches are always designed in a particular way and then they are crafted keeping in mind that the watch will serve only accuracy and perfection. Time is a serious affair and when one is given the responsibility of carrying it like Rolex does it has to make sure that it will only design that which can keep in tune with time. Rolex Cellini Orchid is not just a watch but it is also an experience, and gorgeous closely but not most accurately describes the effect of the watch. The Rolex Cellini Orchid effectively creates a mark for itself amongst some of the best watches that the Rolex in general and the Cellini watches have to offer in particular. Rosamund Pike a successful and stunning actress closely resembles the Rolex Cellini Orchid in terms of the effect she leaves on her audience and fans alike.

The actress who made a name for herself with the character of Miranda Frost in the film Die Another Day made television appearances in the series A Rather English Marriage, Love in a Cold Climate, Wives and Daughters. Another film that Rosamund Pike garnered a lot of critical acclaim for was the film The Libertine.
Rolex Cellini OrchidShe portrayed a successful attorney in Fracture, also playing Elizabeth in Pride and Prejudice. The actress has also dabbled in theatre lending her acting credits to Summer and Smoke, Gaslight and Hitchcock Blonde. The Rolex Cellini Orchid draws from the wearer’s need to create all things beautiful around him at all times.

The Rolex Cellini Orchid was launched as part of the Cellini collection when the watch makers realized that what the market required in the sector of luxury and dainty wrist watches was not just any stunning watch that differentiated itself from others just riding on the brand name that it associated with itself. The Cellini collection addressed the need and came out with the Rolex Cellini Orchid, a watch that is not only superior in terms of its design but also takes watch making to a different level of excellence in presentation. The Rolex Cellini Orchid makes use of brilliant diamond pieces in a manner that few watchmakers can. The watch exudes luxury, wealth, power and overall a gorgeousness that humbles the wearer. It adds to the wearer’s personality never overpowering her character. The Rolex Cellini Orchid is a strictly female watch and also features a gem set case that has diamond markers. The quartz movement of the watch is another stunning feature of the watch and the beauty of the watch is why it can easily be mistaken for a piece of jewellery. The wearer has a choice, she can either choose a gem set adorned bracelet for the watch or have a leather strap complementing the watch bezel and dial wrapped around her wrist.

Posted by Vanessa Puzio on September 25th, 2009 and filed under Rolex Culture, Rolex Events | No Comments »

Daniel Ricciardo Wins Rolex 24 At Daytona Driver Challenge

Rolex 24 At Daytona Drive Challenge

There are many racing championships around the world which are popular but very few to which race drivers look up to and dream of becoming a part of it. Grand-Am Rolex Sports Car Series is undoubtedly one of the most desired for racing championships in the entire world of racing. An essential part of the same series and perhaps the best of them all is the Rolex 24 At Daytona. One of the ways through which the drivers could get a chance to realise their long cherished racing dream is the Rolex 24 At Daytona Drive Challenge. So when the drivers give their best while participating in the same no one is ever surprised to see the unimaginable level of competition and competitive spirit. Working hard for the dream Daniel Ricciardo pushed himself to outrace others drivers in winning the Rolex 24 At Daytona Drive Challenge presented by Sunoco and assuring for himself a place in the prestigious Rolex 24 At Daytona.

The Rolex 24 At Daytona Drive Challenge presented by Sunoco caught the fancy of every driver at the beginning of the year when it was announced that whosoever wins the challenge would be the lucky driver to get to start the 2010 Rolex 24 At Daytona. This opportunity was offered by Anglo American Oil Company which distributes European and Middle East Sunoco race fuels. The program basically targeted those racing championships across Europe which are Sunoco-fuelled and was for the drivers who are a part of those championships. The racing championships which were part of the Rolex 24 At Daytona Drive Challenge presented by Sunoco included Avon Tyres British GT Championship, Cooper Tyres British F3 International, Radical UK Cup and SPEED Sports Prototype Series.

Daniel Ricciardo

As to who would get the chance to race at the 2010 Rolex 24 At Daytona was to be decided based on one’s overall performance throughout the season. In evaluating the performance of a driver not only the final race position would matter but also other factors like grabbing a pole position and securing the fastest lap would go into deciding the eventual winner. One who would win would get to race in a Daytona Prototype and race against among the best drivers. Moreover, the driver would get to be part of pre-season test session at Daytona track next January and also earn the honour of becoming the Grand-Am and Sunoco ambassador for Europe.

With the kind of honour and opportunity that the Rolex 24 At Daytona Drive Challenge presented by Sunoco offered every driver in the European racing world had been working hard from the first race onwards to perform persistently and perform well to garner as much points as possible. In the end there could have been only one winner and that honour went to Daniel Ricciardo. Daniel Ricciardo drives in the British F3 International Series which he had managed to win last weekend at the Portuguese Algarve circuit itself. So when he came to the Brands Hatch his first motive was to get as many points as he can and that is what he did and ensured for himself the coveted chance to race at the 2010 Rolex 24 At Daytona.

Posted by Vanessa Puzio on September 24th, 2009 and filed under Rolex Culture, Rolex Events | No Comments »

Ben Miles And Rolex Yachtmaster Make Light Of The Matter

Ben Miller

Making light of an affair however is not an attempt at making a grave matter a thing to be given no importance but seeing the optimism in a situation that presents itself as serious. The beauty of a Rolex watch is the fact that a Rolex watch very effortlessly simulates itself according to the wearer’s attitude and then acts as a perfect symbol of the wearer’s character. The Rolex associates itself with a person and creates opportunities for him to transform his disadvantages into windows of opportunities. The Rolex Yachtmaster is a watch that not many would associate with lightness in any sense of the term but it is the quintessential example of something that presents a hard surface to keep safe a soft and light hearted mechanism inside. Rolex watches are neatly crafted in a manner that they suit most conditions and are a constant companion to your changing moods. Ben Miles has made a living out of creating lighter moments for his audience but what is more important is to understand that comedy is in actuality a serious project. The conviction required to create moments that will actually be funny and not fall flat on the face is very strong in the actor and this helps him to make light of affairs on most occasions.

Ben Miles is the actor who took the British TV comedy Coupling to heights of popularity with his effortless expertise at creating light of the matter. After acquiring a degree from the Guildhall School of Music the actor went on to be cast in the cult film V for Vendetta. His performance in the role as Dascombe ensured a position in the production Richard II. Rolex YachtmasterHis antics were the reason why the actor reprised his role in the series The Forsyte Saga repeatedly. He also played a squire in the production of Lark Rise to Candleford. He has recently made an appearance in the city based drama Sex, the City and Me and also delivered a stupendous performance in The Norman Conquests.

The Rolex Yachtmaster doesn’t promise or guarantee deliverables that are unachievable; it takes a very practical call on the situation and only puts forward those elements that will create a mark for the wearer when he goes out to meet the world. The Rolex Yachtmaster is incorporated with a special feature that is a programmable countdown facet and can be set according to the starting sequence of any event that it tracks. This is that part of the watch that is all professional in the accuracy that it delivers to its wearer. This Rolex Yachtmaster is also a certified chronograph that is specially equipped to deliver perfect time during regatta events. The bezel of the watch is platinum rotatable and this finish complements the rest of the white gold finish of the watch. The regatta chronometer is a 44 mm watch in size and the bracelet of the watch is a premium Rolex trademark Oysterlock featuring the Oysterclasp and the extremely efficient and flexible Easylink that allows the wearer to adjust the watch bracelet’s tightness. The Rolex Yachtmaster is waterproof to 100 meters and also crystallized in sapphire and the white dial of the watch just keeps the setting of the watch perfectly coordinated with its style and performance. The Rolex Yachtmaster and Ben Miles are masters of making light of the matter.

Posted by Vanessa Puzio on September 23rd, 2009 and filed under Rolex Culture, Rolex Events | No Comments »

Joss Stone And Rolex Cellini Orchid Go Beyond The Notions

Joss Stone

When Rolex launches a new collection the first element that it prioritizes is the fact that such a range will not only carry the Rolex legacy onwards but also carve a niche for itself in the watch making business from its adherence to serving style and accuracy. The Cellini collection was launched with just such an intention and also kept an opening for modernity to step in with its flavours and its commitment to fight competition. Rolex doesn’t sit complacent as a brand name, it knows that success is a mere marker of the current situation and is not a constant factor. What may be successful today may not interest the buyers tomorrow and the only way Rolex can tap the market and sustain the popularity that it enjoys is through going beyond the notions. Joss Stone is a young singer who has found success very early in life and she has worked very hard on maintaining her status as a person who sings and also happens to do it in a style that is not the ordinary. Rolex is a trademark in excellence today because it ha never allowed itself to be typecast into genres of watch making. Rolex has always steered ahead as a pioneer in the field of watches and a name that one can trust to deliver precise timing along with enhancing one’s style. Rolex creates brand value with the loyal customers that it calls its own and with the undaunted commitment to excellence. Joss Stone can completely relate to the seriousness of this endeavour as she sports talent with an energy on stage and in front of the microphone that is almost electric.

Joss Stone has enraptured audiences over the world with her unique style of singing and her soul and R&B combination in the music that she serves to her fans and music enthusiasts. Coming out with her debut album in 2003 The Soul Sessions an album that went multi-platinum in the first few weeks of its release, Joss then moved on to her second album that she named Mind,Body and Soul. This album topped the charts in the UK Album Charts and also spawned the top ten hit You Had Me.
Rolex Cellini OrchidThis song also happens to be Joss Stone’s most popular hit song. She received a Grammy nomination for the album and the song also bagging a nomination for Best New Artist. Her third album released in 2007, interestingly it was called Introducing Joss Stone as the artist set out to revive her music and create a larger fan base. Joss Stone has won two BRIT Awards and a Grammy for her talent and also dabbled in acting for the Showtime series for The Tudors.

The Rolex Cellini Orchid can be easily mistaken for a watch that is a stunning piece of jewellery. The Rolex Cellini Orchid is a striking watch that the website calls strictly female. The Rolex Cellini Orchid’s most striking feature is the gem set case that defines the watch. The diamond markers are elegant, stunning and absolutely remarkable. The Rolex Cellini Orchid also has a quartz movement that is not only extremely reliable but also accurate. The bracelet of the watch continues in line with the design of the rest of the watch, and one can choose between a leather strap and a gem studded bracelet for the same. The watch defines elegance, subtle ostentatious that catches the eye, distracts attention but doesn’t overwhelm with obviousness. The white mother of pearl setting on the dial is the most eye catching element of the watch combining an old world charm with a present day spunk that is unsurpassable.

Posted by Vanessa Puzio on September 22nd, 2009 and filed under Rolex Culture, Rolex Events | No Comments »

Peace Finds It’s Way Into People’s Lives In Keeping With Time With Rolex

International Peace DayThese are times when Peace has become such a premium for people to own, that more than a value that humanity shares it is a commodity that is sold at exorbitant prices. Finding peace is like finding Neverland, where existence is defined by the exotic and the impossible because it is so unattainable. Peace is no longer a taken-for-granted factor in our lives, it is bought, it is sold and it has to be found.

On a day that is specially marked to celebrate this feeling of independence from a bondage that directly or indirectly affects our lives time plays a role that may have been silently relegated to the back, but as it passes it makes known that peace and time are synonymous because one is incomplete without the other. Time is a healer like no other and when it combines with a purpose to bring to the lives of people a sense of healing and optimism that better times await them, time makes the best of the situation.

Rolex watches are timekeepers for over a century now and they have seen times both tumultuous and serene. When Rolex came to the market it came with an understanding that it will face competition that will eventually be intense, but it also knew that if the watches that it nurtured and created, not manufactured were to serve people with the best that a watch could offer it had to create and recreate till the time when they delivered only excellence.

Rolex relates to peace because this is the only time and the only situation when Rolex can make people realize the importance of appreciating what good life had to offer them. It is during times of peace that a person has the ability and the will to make a good living for himself, with contentment and happiness and the little staple obstacles that defines his existence. No creation goes unnoticed if people have the time and the mental ability to appreciate the best that life has to offer them.

RolexInternational Peace Day that is celebrated today is celebrated with a purpose, specifically the day celebrates the absence of war and a spirit of harmony that the world ca work towards achieving, and the day is observed by nations across the world.

The event is celebrated with much fanfare as a ceremonial rung at the UN Headquarters in New York. Interestingly, the bell is made from coins that have been donated by children from all over the world. This coin is a stark reminder and a metaphor for the human cost incurred in war. Peace is celebrated in multiple ways; organizations join hands to create projects that ask people to perform one act of peace in their lifetime. Performing an act of peace as people who have done it say gives one a feeling of a higher purpose in life.

This year is going to be a special celebration as over sixty Comedy Clubs from across the world will participate in an event that they call “Stand Up for International Peace”. Times will come and times will go but what will live through it all is what the Rolex ideology speaks – The human effort to make his existence, one without conflict and for a purpose to keep peace posted in his life in keeping with time.

Posted by Vanessa Puzio on September 21st, 2009 and filed under Rolex Culture, Rolex Events | No Comments »