Rolex’s camaraderie with sailing has been in existence for many decades. A fact that is evident from the number of sailing events Rolex the world leader in creating the finest premium watches supports all across the world. A passion that goes beyond the minor differences of race, class and creed is fuelled by Rolex to create many world class sailing events that act as a showcase of exemplary talent and skill.

The primary aim was to create a platform that not only allows exceptional individuals more chance to hone their skill but also rewards them for their devotion and capability. Rolex forged a partnership with the sailing committees for promoting the sport of sailing and also to assist the sailors build a legacy that becomes an inspiration for others around the world to follow. From the organizations like US Sailing to Canadian Yacht Association and the Royal Malta Yacht Club, Rolex collaborates with many organizing committees to create one of a king regatta that ensures that individuals with talent get their due recognition along with added opportunity. In a period of many decades now Rolex has provided its steadfast support to many organizations that are involved in promoting the sport of sailing. Rolex partners the Royal Malta Yacht Club to bring to the world the highly acclaimed and competitive Rolex Middle Sea Race. The 2008 edition of the Rolex Middle Sea Race celebrated its fortieth year with a massive turn out of exclusive sailors onboard their racing vessels. In its 41^st year now the 606 nautical mile Rolex Middle Sea Race will begin on the 17^th of October this year while the prize winners ceremony that honours the accomplished sailors is to be held on the 24^th of October this year. Entries for participating in the Rolex Middle Sea Race are open till the 10^th of October. The response to this year’s competitive event has been tremendous and the organizers are putting in every ounce of added effort to ensure that the Rolex Middle Sea Race for 2009 turns out to be a huge success.

The Royal Malta Yacht Club that collaborates with Rolex to bring forward the Rolex Middle Sea Race shut the 18th Century Fort Manoel its former club house and shifted base a half mile away to Marsamxetto to the new club house in Ta’Xbiex. The organizers are busy upgrading this former government building into a world class sailing club for the 2009 event. A total of 77 boats crossed the starting line this year at the Rolex Middle Sea Race but with the growing awareness and the increased levels of participation, the committee is sure that the total number of boats that will enter this competition this year will cross the 80 mark. All the sailors that are participating in the regatta this year are all set to break the current record of 47 hours 55 minutes and 3 seconds in 2007 that was set by George David onboard his Rambler in 2007.

About two months away now the Rolex Middle Sea Race sponsored by Rolex is bound to draw a large number of former participants in the role of either a competitor or a spectator. An array of onshore activities draws a large number of people that come to celebrate life and the ingenuity of humanity.

The most incredible aspect of every individual in the world is that we all possess the capacity of greatness and merely require some sort of a drive and an unrelenting partner that aids us in attaining the impossible.

Rolex the most celebrated brand in the world is closely involved with the promotion of various events that seek to promote the collective ambition of humanity. Inspiring the world to push the barriers of excellence, Rolex actively supports exploration of this vast planet by sponsoring world class explorers in their quest to the remotest corners of the world. From ascending the Mt. Everest on the hands of the legendary Sir Edmund Hillary to being an active member of the Moana Expedition, Rolex has undeniably aided the exploration of these men. Apart from merely participating as a silent spectator, Rolex also organizes and creates expeditions that are aimed to understand the complexities of this beautiful planet and the intricate balance of nature. Rolex has been involved with numerous expeditions over the years, a tradition that started way back in the 1930’s. Undeniably this incredible planet holds secrets and untold stories that are waiting to be discovered. The unbelievable vastness of this planet and the millions of years of progress it encompasses within its snow covered mountains, deep seas and lush forests may aid the development of a completely self sustaining human race that is able to live as a part of this natural system of harmony.

In the 1960’s the illustrious Rolex brand forged an understanding with Polar explorers like Sir Ranulph Fiennes and Janusz Kurbiel who played a pivotal role in understanding the mystical polar caps. Hidden, beneath the white façade of the Polar Regions lies an incredible array of human history and evolution that could throw light on comprehending the evolutionary scale and its processes on Earth. Rolex continues to support many such expeditions, abiding with its principal of transforming the society through exceptional talent and achievement. It supports pioneering explorers like Erling Kagge and Rune Gjeldnes.

Not just supporting the explorers in the form of precision and performance, Rolex creates a relationship of understanding and collaboration with these brave pioneers. In accordance with its principal of enterprise and spirit of exploration Rolex continues to support the various expeditions around the world like the Artic Arc Expedition. Rolex is the official sponsor of the Artic Arc Expedition that is being led by the world renowned explorers Alain Hubert and Dixie Dansercoer. The primary aim of this expedition is to promote increased scientific comprehension of the Polar Regions and also to draw attention of humankind to the impact of global warming.

Daring to go where none other would, Rolex and its partner explorers hope to create increasing awareness about the repercussions of our actions. The very fate of the world lies in distress and only by understanding that every pixel is responsible for the mosaic of this incredible planet will we be finally able to understand the purpose and place of humanity.

The world is an ever evolving model that changes its functioning and dynamics almost every moment. It is this aspect of continual metamorphosis that requires conglomerates to adapt to this ever changing system. However the foundations that give strength to any organization have to be very rigid and still be palpable enough to accommodate the various conditions that are required for further growth. Rolex the world leader in manufacturing premium watches has incorporated the aspects of ingenuity with maintaining a steadfast outlook towards growth. As a part of its long standing heritage Rolex has sponsored a multitude of events that cover sports, art as well as cultural happenings in order to further the combined progress of mankind. The core feature that distinguishes Rolex from all the other companies is the fact that if Rolex ever lends its support to any organization of event it always ensures that it continues this tradition with resolute confidence. Combining the traits of pioneering transformation as well as unwavering ambition Rolex has been able to successfully gain a foothold among the most valued companies in the world. As a part of its ongoing effort Rolex sponsors many sporting events like the Grand-Am Rolex Sports Car Series racing challenge in America. Reviving the dwindling sports car industry in America, Rolex has been associating with the organizing committee for almost a decade to advance the sport of motor car racing.

Today, the world is bearing witness to a paradigm shift and while the economies of the world scuffle to regain their positions, companies like Rolex still stand strong. As the market gets burdened by the weight of its own over ambitious plans and increasing disparity between demand and supply, a large number of companies are opting out of supporting various events in an effort to save funds. The Grand-Am Rolex Sports Car Series racing challenge is regarded as one of the most prestigious racing events in America and has been partnered by a number of organizations and companies. But due to the sweeping transformation of the world economy most companies are limiting their advertising budgets. In a view of the glaring differences in revenue collected and funds spent, most organizations are looking for more than just featured on the racing cars. Demanding a visible return on support investment, companies are looking for tangible returns that actually show the result of the advertising. In view of this demand, organizing committees that put together events like the Brumos Porsche 250, a part of the Grand-Am Rolex Sports Car Series that is being held from 4^th of July onwards, are employing the services of companies like the interactive marketing and web services company, AIS Media. With the help of this they will be able to track the real time results of the marketing campaigns. The downturn of the economy has instilled a sense of fear in a number of companies and due to this the momentum of financing events has also been affected.

However even while most companies are looking for some respite to manage their dwindling finances, Rolex continues to support the Grand-Am Rolex Sports Car Series with an increased fervour and passion. This is possible only due to the fact that Rolex itself has transitioned from a watch manufacturing entity into a symbol of hope, inspiration and excellence.

Rolex has an ambition that goes beyond the boundaries of race, class, creed or even geographical boundaries. Promoting events that promote the pursuit of excellence, Rolex takes immense pride in supporting a number of sporting events around the world. Golf is one of the games that the Swiss brand Rolex, has continually supported.

A collaboration that began when Rolex honoured the invaluable contribution and achievements of Arnold Palmer in golf by presenting him a Rolex watch in 1967 has transformed into a global ambition. Right from sponsoring various men’s golfing championships like the Ryder’s Cup and the Masters to the women’s golfing tournament like the Solheim Cup and the Evian Masters, Rolex supports the endeavour of every exceptionally brilliant player. Even creating and organizing events with the AJGA to sponsor young talented golfers, Rolex envisions improving the standards of golf as well as ushering a new vision of achieving the unthinkable. As a part of its united effort to transform the game of golf and simultaneously provide encouragement to the top players by felicitating them and presenting them with remarkably crafted Rolex watches, Rolex sets up various events that not only showcase the talent of these incredible players but also provide them an opportunity to further their ambitions.

Rolex has collaborated with numerous organizations and partnered them as their principal sponsor as well as taking on the role of their official timekeeper. Rolex associates itself with activities and events that span all across the length and breadth of the globe as a part of its principal of revolutionizing humanity. Rolex recently collaborated with the Indian Golf Union (IGU) to become its Official Timekeeper. As a collective objective of promoting the sport of golf as well as encouraging new players to try their hands at the illustrious game of golf, Rolex partnered Indian Golf Union to create and promote golfing events that seek to do the same. At the Rolex Awards ceremony that was held in New Delhi in the month of February, Rolex identified and honoured players that have performed way beyond their ability and shown the power of human determination. The well performing and skilled Indian golfer Gagan Verma was presented with the Rolex amateur golfer’s award for his incredible performance on the golfing greens. The young rising star of golf, Gagan Verma was presented the prized Rolex award by the world acclaimed golfing champion Jeev Milkha Singh. Standing as India’s finest golfer and holding the place of number 34 in the world rankings the inspirational Jeev Milkha Singh is also the official brand ambassador of Rolex in India. Rolex also honoured the talented young golfer Rashid Khan who is known as the rising star of national amateur golfing circuit with the title of outstanding junior golfer. This talented rookie has won three consecutive titles and has performed well in both India and abroad.

Honouring talented women players like the Gauri Monga and young Gurbani Singh who just won the All India Ladies Amateur Championship; Rolex also envisions improving the chances and professional opportunities of the women golfers in India.

This tie-up and awards program launched by Rolex is primarily aimed at improving the overall standard of the game and changing the dynamics of human pursuit by channelling their efforts towards the realization of absolute triumph.

If music is what sets your feet tapping then you wouldn’t mind a little flavour added to it. Geri Halliwell is the spice that added the much loved ginger flavour to the Spice Girls music and her contribution is irreplaceable because it is only a perfect blend of spices that brings out the best in the food. Similarly, the ginger coloured Rolex Day Date is the watch that you couldn’t give a miss because your wardrobe would be incomplete without its natural zing.

Geri set off her singing career with the Spice Girls and her red hair led her to be known as Ginger Spice. Creative differences made Spice leave the band and move on to charting a solo career. Halliwell starred in a documentary based on her called Geri for Channel 4 that was directed by Molly Dineen. Geri’s first music album was called Schizophonic which notched no. 42 spot on the Billboard 200 and went on to sell 3.5 million copies worldwide and the album also got a gold certification.

Geri’s second album Scream If You Wanna Go Faster was released in 2001, which included the cover version of the hit song “It’s Raining Men�. The song featured as a part of the OST of the Bridget Jones’s Diary film. She received the International Song of the Year award at the 2002 NRJ Music Awards. In the meanwhile Halliwell also released two autobiographies based on her life experiences named If Only in 1999 and Just for the Record in 2003. The books drove on the kind of success that was generated by tabloid papers and acquired an instant readership. In 2002, Haliwell served as a co-judge on the popular series Popstars: The Rivals, which was also the creator of Girls Aloud and made appearances on Sex and the City and a film The Fat Slags that was based on characters from the Viz Magazine.

Geri was writing music all along, and recording for her third album Passion when she was asked to shoot for another documentary There’s Something About Geri. In late 2004 her single Ride It rode to no.4 on the UK charts and was a hit with those who liked to groove to her music. On 30^th May, 2005 a new single called “Desire� released and reached no.22 in the UK Singles Chart and topped the UK Dance chart. Her album Passion has recently been released in the US.

Spice could never stay away for too long from the band that she had broken up with and in June 2007 Halliwell announced that she was regrouping with the former band members for the “Return of the Spice Girls�. Geri was slated to perform solo and sing her most celebrated hit “It’s Raining Men�.

Geri is also a prolific writer and in 2007 she signed a six book deal with Macmillan Children’s Books. Halliwell has developed her characters based on her celebrity friends and her books having met with success Geri has stalled her music career for the time being. Geri’s daughter Bluebell was born in May 2006 and Geri has also become a successful mother along with being a successful superstar.

The Rolex Day Date is a chronometer with a calendar mechanism displaying the day and the date in 26 languages. Set with diamonds and beautiful ginger yellow gold has a bezel set with brilliance. The eye catching dial is in brilliant silver set with more diamonds. The self wound watch is like the singer that is best suits Geri Halliwell because they are the most essential flavours of a tasteful palette.