The capacity of a brand or its significance can only be fully comprehended when its impact on society and its ability to affect the dynamics is evaluated. Recognized as one of the most valued brands in the world, Rolex has been able to alter perceptions and usher in a revolutionary new standard. From creating the first fully functional waterproof watches in the world to the sponsorship of several initiatives around the world, Rolex has always chosen to be a forerunner. Recently a survey conducted in the United Kingdom rated Rolex as one of the most incredible brands in the country.

The results are indicative of the fact that the world over numerous people regard Rolex as not just a prized possession that has the best resale value but also see the brand as an idea or a concept that denotes the power of determined action and innovation. Heralding a new beginning from a single shop in England to becoming probably the most recognized name in the world, the journey of Rolex from a brand to an inspiration is astonishing. What makes the brand so popular is core foundation of pursuing excellence in all spheres and aspiring to aid the progress of brilliance. Collaborating to hold a number of world class sporting events, creating art and culture initiatives and involving itself in an array of charitable enterprises, Rolex has had a tremendous impact on the world.

The sheer ambition of steering the human race to aspire for a greater ambition has been the fuel behind the all the operations of Rolex. A large portion of the revenue generated from the sale of watches of this famed company is given away as a grant to sponsor several grand initiatives. As economies around the world bear the brunt of the collapsing framework, the word recession has become a mainstay for the recent years. Almost every single country seems to be affected by this problem. However, Rolex more than a hundred year old company has been able to stave of almost all consequent effect of the dwindling economy. A company by the name of Superbrands compiles a list of 500 brands from around the world that have an impact on the society and are dependable, notable, and the best quality.

Evaluated on the basis of the feedback from actual consumers the distinguished panel of experts at the Superbrands Company draws a list that indicated the standings of the varied brands in the market. In this list Rolex not only featured in the top ten but was also rated as the second most powerful brand in the United Kingdom. Solely banking upon its age old ambitions of leading a revolution, Rolex has been able to immensely alter the lives of people for the better. The list that is complied takes into account numerous successful and enterprising brands from around the world. Securing the second position after pushing back many illustrious companies, Rolex has been able to create an new standard and a newer way of life.

Rolex and Stella McCartney live Ralph Lauren’s ideology “I don’t design clothes, I design dreams� to the tee. Both Rolex and Stella take their natural ingenuity to the heights of fashion. Rolex designs are inspired by life and values of truth and commitment. Stella brings the same amount of passion that goes into constructing a Rolex watch into designing her clothing line. Rolex has been able to carve a niche for itself today only because it has embraced as well as brought change. Rolex understands that nothing is forever and innovations in designs are always a must. Keeping in mind the preferences of our old customers and the designs they have made their own for years Rolex has introduced new designs to cater to changing customer taste. McCartney’s designs are renowned for the way she has translated traditional into modern and done it with such flair that the difference never strikes the eye.

Stella started interning with Christian Lacroix and the house of Savile Row and cast her famous model friends to model for her line on graduating from fashion college. Stella is a strict advocate of the PETA cause like her father Sir Paul McCartney. After resigning from the house of Chloe, Stella went on to contribute to the house of Gucci, she lent her name and her talent to stores in Mayfair, Los Angeles, Hong Kong and has plans of opening one in Paris this year.

Stella was the recipient of the VH1/Vogue Designer of the Year award in 2000. In 2007, Stella launched a skincare line called CARE, an entirely organic line of cosmetics.

Stella also designed Madonna’s wedding dress and Gwyneth Paltrow’s and Jude Law’s costumes for Sky Captain and the World of Tomorrow. Stella also has signed a long term contract with Adidas, she is to design a sports performance collection for women.

Stella also has a tie up with LeSportsac, for whose collection she will design 30 to 40 styles. Stella is a versatile designer and doesn’t limit her creativity to clothes. This year Stella has announced a children’s wear collection in association with brand retailer GAP. McCartney besides having her own collection has also collaborated with Reem Alasadi, Gary Hume, Jeff Koons, David Remfry, and Ed Ruscha.

McCartney has shown to the world that her fame is well earned and has nothing to do with her lineage. She is as self made as any other designer and is also known as “Unstoppable Stella�.

The exquisitely brilliant Day-Date belongs to the Oyster Perpetual collection and lives up to the Rolex collection’s name in delivering only brilliance. Not only is the watch a striking beauty but its design has been done keeping in mind that the watch while it dazzles must also be functional. Nothing takes the heart and the soul of the wearer the way the platinum and diamond finish of this watch does. The Day-Date like the name suggests displays not only the date of the month but also the day of the week in 26 different languages. The watch has a chronometer certification and the 36 mm radial of the Day-Date adds to its charm. It is the ice blue dial of the watch that captures your sight the most. It is in the use of this shade that is uncommon to watches that Rolex exhibits its trademark distinction. A president featuring Crownclasp along with a sapphirized in crystal feature just make the Day-Date “the’ watch you would like to buy. The self wound watch is also waterproof to 100 metres. Stella McCartney and Rolex Day-Date’s designs are dreams that do not awe but inspire.

Who enamours the eyes, provokes the heart and entrances the soul better than Colin Firth as Darcy in the screen version of Jane Austen’s Pride and Prejudice? Probably Rolex’s equally dazzling rendition of the Datejust! The Datejust Royal Black can claim same degree of adoration if not more. Darcy had been epitomized as the ultimate lover whom women have loved to hate and loved to love equally. The Rolex Datejust Royal Black has earned a reputation for itself as a watch that has very seldom escaped anyone’s notice and with time the Datejust Royal Black is only destined to test deeper waters and emerge successful. Colin Firth is popular because he has always gracefully played his age on screen and has done it with tremendous passion and an understated elegance that very few can equal.

Firth made his debut with Another Country alongside actor Rupert Everett in 1984. A couple of years later Colin starred in Lost Empires with Sir Laurence Olivier. However, Firth achieved unprecedented success with the BBC small screen adaptation of Pride and Prejudice. Nobody could have done the kind of justice that Firth did to the role with his natural charm and subdued intelligence.

Firth played the cuckolded husband in The English Patient with great sensitivity. He was nominated for a Screen Actors Guild Award for his role in the film. Firth was next cast as Lord Wessex in Shakespeare in Love, a villainous role quite contrary to Firth’s usual roles on screen, but a performance essayed nonchalantly. It was Firth playing Mark Darcy in Bridget Jones’ Diary series that earned him the European Film Awards Audience Award and nominations for a BAFTA and Satellite Award for Best Actor in 2000. Apparently Firth was cast as Mark Darcy in Bridget Jones’ Diary because of his brilliant performance in the television series. Despite Renee’s overwhelming performance in the film series Firth in his quintessential way also left an indelible mark on the audience’s mind

Firth was nominated for the European Film Awards Audience Awards for Best Actor for Girl with a Pearl Earring in 2002. Firth also played the doting father Henry Dashwood in What a Girl Wants in 2003.

In 2007 Firth acted in And When Did You Last See Your Father? and was nominated for a British Independent Film Award for Best Supporting Actor. His character Harry Bright in Mamma Mia got him a nomination for a National Movie Award in 2007. Colin’s much ambitious project Dorian Grey where he plays the epicure Lord Henry Wotton is in post production stage and is slated to release later this year. Firth also stars as George Orwell in Catalonia based on the brilliant writer’s life.

The Rolex Datejust Royal Black’s razzmatazz is the stuff glamour is made of. Yet somewhere the watch stops being flashy and comes across as a classic example of the most favoured name in time keeping, Rolex. The 36 mm watch is made from 18ct white gold and is splurged with diamonds all across its face. The striking bezel is studded in baguette diamonds which are also known as baguette sapphires. The dial of the watch is set in brilliants and together with the self wound mechanism gives the watch a distinct edge over other watches. The stingray leather and rubber strap of the Datejust Royal Black is also set with the precious stones. The watch is waterproof to 100 metres and is crystallized in sapphire. The Datejust Royal Black and Colin Firth are seductively magnetic and exude a charm that you can hardly hold yourself from falling under.

The mere sight of watching a fleet of yachting vessels sail ahead, manoeuvring the dicey waves and harnessing the elusive wind, is enough to bring back the spectators as well as the competing sailors for more. Celebrating the pre-eminent sport of sailing for numerous years now, Rolex has proudly supported several regatta championships around the world. The Rolex Fastnet Race presented by Rolex is one of the oldest offshore regattas on this planet, however it is the extreme challenges that are elemental to this regatta that have given it worldwide recognition. Rolex has been associated with more than 20 prestigious sailing events around the globe that have in turn played a pivotal role in ushering in a new era of sporting action.

Right from the first batch of sailors that set sail for the ocean in a bid to win the first Fastnet Challenge in 1925 up till now, this prestigious racing tournament has always been recognized as approving ground for sailors. The fleet of competitive sailors takes off from the shores of Cowes located on the Isle of Wight in England then goes round the Fastnet Rock on the southwest coast of Ireland and finally finishes off at Plymouth located in the Southern part of England after passing through the south side of the Isles of Scilly. Covering a total distance of 608 nautical miles the sailors that come to compete in this famous regatta have to be immensely talented and well versed with the unpredictable waves of ocean. Even though some of the most prolific and skilled sailors come to compete at this event, the immense challenges offered at the Rolex Fastnet Race demand that the sailors to come well prepared. The Royal Ocean Racing Club is an integral associate member of the organizing committee that is responsible for creating the Rolex Fastnet Race.

Apart from supporting the Rolex Fastnet Challenge, the Royal Ocean Racing Club holds other regattas that are counted towards determining the winner of the Royal Ocean Racing Season’s Points Championship. On Saturday the Royal Ocean Racing Club held the Channel Race which is more than a dress rehearsal for the Rolex Fastnet Race. As the sailors took off from the shores, the wind that blew at 12 knots had soon reached a maximum of 20 knots. The RORC Channel Race was marked with minimal speed winds that instantly gained speed and took on gale force strength. The element of surprise proved to be an added aspect that tested the skills of the competing sailors. Marking a spectacular debut in RORC Channel Race for 2009 Niklas Zennström on board his JV 72 class vessel christened Ràn crossed the finish line and claimed the line honours, the IRC Overall, along with the IRC Super Zero by a credible margin. Stunning the competition and the spectators with his sailing ability this first time sailor performed exceedingly well at the 2009 RORC Channel Race.

The race results might have set the ball rolling and maybe some sort of an indication to the outcome of the Rolex Fastnet Race but the tremendous challenge of the Fastnet can never be taken too lightly.

On one particular day, almost a thousand years ago when the sun shone down on the glassy sea, man set forth on his rudimentary vessel trying to manoeuvre over the unpredictable sea. From that day till present the tide of evolution has led to many changes in the functioning of the human race. As a proud bearer of man’s progressive nature and instinctive adaptability, the world renowned leader in premium watches, Rolex has been constantly involved in sponsoring numerous regattas around the planet. Abiding with its rich ongoing heritage of promoting excellence, Rolex endeavours to inspire individuals to pursue perfection and attain the highest levels of human triumph. Associating with the most prominent yachting clubs around the world, Rolex co-creates and organizes world class regattas that test the very limit of competence and determination.

Continually bringing to the world a multitude of prestigious regatta challenges that draw the top most sailors from around the world, Rolex tries to give the exceptionally talented athletes a platform for developing their talent and a host of opportunities that would enable the racers to take up competitive sailing as a profession. As a part of Rolex’s global vision the Maxi Yacht Rolex Cup is another effort that tries to take the sport of sailing to greater heights. Competitive Sailing is one event that Rolex has been associated with for almost four decades now and over this period it has perfected the art of organizing flawlessly remarkable events. Held amidst the startlingly picturesque settings of Costa Smeralda, the Maxi Yacht Rolex Cup is one of the highlights of the Mediterranean racing season. The first Maxi World Championship took place in 1980 as the sailors set sail from the shores of Porto Cervo in Sardinia, Italy. Held in September each year the Maxi racing challenge was created by the Yachting Club Costa Smeralda along with its president Aga Khan two decades ago. The Maxi Yacht Rolex Cup is known around the world for the scope of competition and the variety of challenging conditions its presents. Even though the wind is probably the most elusive of all elements at Porto Cervo the wind conditions are more improbable. The 2008 edition of this eminent regatta challenge saw a tremendous display of skill and ability, however the week long regatta came to an unfortunate end when the winds decided to dart all over the place, consequently halting the competitive event.

According to reports by the authorities placed with the responsibility of holding the Maxi Yacht Rolex Cup challenge the turn out for this year’s event that is to be held from the 6^th to the 12^th of September this year, a large number of illustrious teams from around the world will be competing and their numbers are probably going to surpass the turnout last year. The Great Britain Team that performed remarkably well last year will definitely improve their performance and try clinching the title this year.

Rolex sponsored sailing events are known for attracting a large number of world class sailors as well as numerous spectators. This congregation of people that come to be a part of the event fulfil the core ambition of Rolex which is to celebrate the achievement of the human race and collectively move towards a potentially brighter future.

As the sun dawns over the tranquil waves, hundreds of sailors onboard their sailing vessels set shore to mark the 37^th anniversary of the celebrated International Rolex Regatta. Rolex the foremost name in creating the finest watches has been involved with the spot of sailing fro many decades now and has constantly been trying to elevate the sport as well as augment the opportunities available for the skilled sailors. The International Rolex Regatta is regarded as the most competitive and challenging regattas of the Caribbean and is known for its flawless execution of the race. As one of the most professionally managed regattas of all time, the international Rolex Regatta sponsored by Rolex draws increasing numbers of skilled sailors each year. Presented in collaboration with the St. Thomas Yacht Club, the International Rolex Regatta attracts numerous world title holders and many spectators. Every year the increasing level of competition and participation takes this event to a whole new level.
The final challenge of the event was preceded by a reggae music festival and a food fest at the Yacht Haven Grande and was attended by hordes of people, including the sailors. The spectacular setting of the incredible racing event is regarded as the most coveted racing event in the entire Caribbean region. Slicing through the bluish waters of paradise the sailors make their way around the cuts and cays of the tiny islands and head towards the finish line to lay claim to the top honors of the International Rolex Regatta. The competitive racing event holds regattas in six different classes that include Spinnaker Racing, Spinnaker Racing/Cruising, Non-Spinnaker Racing and one each for One-Design IC 24s and Beach Cats classes. Attracting over 60 teams from all over Europe and the United States, a number of skilled sailors compete in the varied classes and bring with them increased skill levels each year.

In the spinnaker category, Dave West onboard his Melges 32 Jurakan, representing the Royal British Virgin Islands Yacht Club sailed ahead to victory. Sailing on his 32 feet long yacht with a 55 feet high mast, Dave West finally clinched the title in his third attempt at the International Rolex Regatta. Performing remarkably well Dave West and his crew edged past the other competitors to gain the lead and ended up with a total of three first place finishes. A combination of a determined vision and unsurpassed passion to win led the Dave West team to victory. However the unparalleled level of skill of the team mates onboard the 32 feet long yacht was integral to winning the event. Rigorous practicing sessions along with newer techniques and a high level of adaptability played a vital role in the performance of the Royal British Virgin Islands Yacht Club team. The winners of each category were presented with memorial Rolex Submariners that featured a special green bezel along with a unique black dial, to mark the 50th anniversary of this timepiece that had made its debut way back in 1953.

The power of the wind in the sails that propels the boat across the vastness of the oceans has eternally captured the imagination of the human race. Over the years the passion has developed into a regatta that witnesses men and women competing to win the title of the best sailor. The world leader in creating the most intricately crafted watches, Rolex has been able to understand the significance of human ambition. In honour of the capacity of the spirit and the grit of the human mind to go beyond the realms of the ordinary, Rolex supports a number of sailing events across the this vast planet. In America Rolex has collaborated with the US Sailing Association for more than two decades now and has assisted them in creating a number of internationally recognized regattas.

Rolex partners the New York Yacht Club in numerous endeavours that are related to the sport of sailing. The New York Yacht Club has throughout its history been involved in creating and organizing events that not only aim to display talent and provide ample opportunity but also organize activities that are aimed at developing the less fortunate. Rolex began a partnership with the New York Yacht Club in 1994 and from then onwards has provided its unwavering support in holding the prestigious New York Yacht Club Invitational Cup. Rolex Testimonee Gary Jobson who is the winner of an Emmy Ward will be producing the day’s regatta which will air online as well as on ESPN2 as a part of a 30 minute television program called the ‘New York Yacht Club Invitational Cup presented by Rolex’. To be held from the 15 to the 19 of September at Newport, this unique event brings together the most illustrious racing teams from premier yacht clubs across the world.

Rolex partners the New York Yacht Club Invitational Cup three teams representing the most prestigious yachting clubs of United Kingdom will be participating. In a regatta that brings together 19 teams representing 14 counties that includes the teams from the Royal Ocean Racing Club, the Royal Thames Yacht Club, and the Royal Yacht Squadron. The teams will face each other off on board a NYYC Swan 42, which is a uniquely designed one-design racer/cruiser that was created specifically for this regatta by the New York Yacht Club in collaboration with Nautor’s Swan. This Corinthian regatta is indicative of the initial days of the premier sailing event America Cup.The Royal Ocean Racing Club team will be led by David Aisher, the past commodore of this club, while the Royal Thames Yacht Club team will be skippered by John Greenland and the Royal Yacht Squadron will be led by Oscar Strugstad.

These three teams from United Kingdom will be facing stiff competition at this premier regatta and will have to put in all necessary skill in order to finish in the top two. The New York Yacht Club Invitational Cup presented by Rolex is regarded to be a premier racing event that brings together the best from around the world. As the time for this eminent challenge draws to a close the world anxiously awaits the mighty sailor and his crew that have proved their capability and skill. Honouring the winners of this event, Rolex will present the skipper of the winning boat with a specially etched Rolex watch.

On the shores of water lies comfort and safety but beyond that lies glory, ambition and pride; intangible aspects that sailors will hope to attain as they set sail and go forth to the finish line.

Rolex is a name that is synonymous with style and status. When the journey of Rolex started almost a century ago no one would have imagined that a day would come when it would reach the pinnacle of glory and sit comfortably right at the top. But this did happen and it went beyond. It was not an easy task to do and the journey was anything but easy. In fact all along the path Rolex kept coming out with ideas and innovations that startled the world. Most of the features that we take for granted in the watches were at one point of time not a part of the watches. It goes to the credit of the Swiss watchmaker that something that started as exclusive feature of Rolex are now a part of all the watches all across the world. Rolex did the unimaginable and made it a part of the image that we have of watches now.

In its long list of unique and remarkable watches one watch that has the ability to stop many a heart beat is the Cellini Orchid. The watch with its looks, features and performance is able to stand tall even among the best of the best. It is an ideal example of the vision, philosophy, values, and everything that Rolex is known for. In fact it doesn’t come across as a surprise that Cellini Orchid is looked upon as a kind of style icon that other watchmakers try to emulate. It is an honour that Cellini Orchid shares with one of the most well known celebrities in the world, Victoria Beckham.

Victoria Beckham is one of the most visible faces on the UK newspapers, magazines and of course web. She is a popular singer and songwriter, successful fashion designer and businesswoman and to top it all wife of David Beckham. Born on the 17^th of April in 1974 in a well off business family, she always had the sparkle in her eyes. She seemed destined to the glory that is rare for all but is the most sought after nonetheless. She rose to fame in UK and all across the world when her all girls pop band Spice Girls hit the music scene. She was dubbed Posh Spice a name that did complete justice to her personality and the image that she carried. Her marriage to David Beckham and the accompanying fame didn’t come as much of a surprise for she always seemed to belong there. She has also been involved in fashion designing, writing, modelling and is an accomplished businesswoman. She has made herself one of the most impressive and loved individuals even among the elite of celebrities, a trait she shares with Cellini Orchid.

Taking a leaf out of the life of the greatest, Rolex has made Cellini Orchid a watch that goes beyond the traditional roles of a timepiece. It is a thing that defines status and class. It is something to be enjoyed and flaunted. The watch looks pretty and impressive in yellow gold and a dial that comes with white mother-or-pearl loaded with diamonds. The bezel looks beautiful with its brilliants and combined with the brilliants on the bracelet the watch is a sure shot winner. In the world of watches Cellini Orchid carries the same kind of enigma and popularity that is associated with Victoria Beckham in the world of entertainment.

A symbol always defines or leads a movement that in turn transforms the societal perception and our functioning. Rolex the world leader in creating the finest watches is now regarded as an icon that leads a movement and fuels a passion.

The world has seen tremendous change and over the many thousands of years it seem as though the process of metamorphosis has undergone an incredible acceleration. This extremely accelerated form of transformation has consequently led to more people, things and events being forgotten. Rolex has championed the cause of such icons and in an effort to not let them be eternally lost in the pages of time itself, it creates and assists in organizing varied events that honour and showcase such symbols that don’t just represent an epoch but also remind us about the capacity and fantastic ability of mankind to think beyond the ordinary. Rolex endeavours to celebrate the spirit of humanity and the fusion of an era gone by with the constantly changing times of the present. In view of this belief Rolex brings forth festivals like the Limerock, Monterey Historic and the famed Goodwood Revival. The most conspicuous elements of these festivals are the varied historic cars that are featured in the numerous events here. This is a celebration of a golden era that saw some of the most revolutionary work both in terms of design as well as well as features. The creators of these wonderfully magnificent cars left thought and vision unhindered and with new found unfettered approach built some of the most extraordinary masterpieces. The Rolex Goodwood Revival Festival is held at the Goodwood Circuit in the United Kingdom. In the years the Goodwood Circuit was active it was as popular as the as the Silverstone circuit and was considered to be Britain’s leading racing track. During its heyday the Goodwood Circuit hosted a number of racing events like the contemporary races of Formula One, the celebrated Goodwood Nine Hours race as well as the Tourist Trophy sports car race.

The 2009 version of the Goodwood Revival Festival presented by Rolex is a step back into time when racing was more than just about bagging international deals. This festival brings together a genius, an artist and a visionary that through a combined aspiration of creating something unique changed the world. The Rolex Goodwood Revival Festival features Grand Prix cars for the 50-60’s period, historic saloon cars, GT cars, sports cars and the very rarely seen Formula Juniors that would have otherwise been lost to decadence of a few or the ignorance of many. The competitors and the spectators are dressed for the occasion sporting clothes that were popular during that era.

The Goodwood Revival Festival for 2009 is to be held over a period of three days from the 18^th to the 20^th of September. This year however some developments have been made for a more comfortable functioning of the event like a more flexible entrance to grandstand seating with greater room and view, in addition to enhanced on-site camping facilities.

With the coming of a new dawn many people involved in a flurry of activities forget or choose to forget the light that gave as a new dawn. Rolex brings forth this beacon and celebrates this icon that led us to transform our society and our lives.

A revolution that swept the world and created a stir in the hearts of millions of people has become a movement now and encompasses all aspects that lead to the collective growth of humanity.

The Swiss based watch pioneer, Rolex has been instrumental in transforming the world of watches and redefining the art of tracking time. The metamorphosis of Rolex into a movement is based solely on the aspiration for excellence and passion for attaining the highest form of attainment. Fusing the divine exuberance of achieving perfection and remarkable craftsmanship, Rolex creates one of a kind masterpiece that moves beyond merely being a device that tracks time. Functioning for over 100 years now, Rolex has successfully established itself as a master creator of premium watches that deliver flawless performance and as one of the most valued brands of the world. The aspects of absolute perfection and fantastic aesthetic design are synonymous with Rolex that not only delivers tangible components but intangible elements like prestige, luxury and perfection. Although these aspects have to be backed by a strong performance, endurance capacity and perfected functionality, rather than some clever marketing gimmick or ploy. Deeply etched in its grandiose ambitions of revolutionizing the human perception is the element of utmost dedication which in turn adds more value to the watches from the house of Rolex.

Of the many Rolex watches that redefine the art of time measurement through their superb functionality and incredible design is the celebrated Rolex GMT Master II. The Rolex Oyster Perpetual GMT‑Master II features a 24-hour hand along with an independently modifiable 12-hour hand that allows you to simultaneously check the time of two different time zones. This self-winding masterpiece is waterproof up to 100 meters or 330 feet and has a black ceramic rotatable bezel. Constructed using the specially developed alloy of steel that is incredibly strong the Rolex GMT Master II has a sapphire crystal dial cover that is virtually scratch proof.

The Rolex GMT Master II has a rare variant that is popularly referred to as ‘Ice’ and is one of the most expensive models that Rolex has ever created. According to reports it is estimated that only 50 of the ‘Ice’ watches have ever been manufactured through out the world. Out of the total 50 Rolex GMT Master II ‘Ice’ watches that were created by Rolex, five of them were allocated to United Kingdom. The ‘Ice’ has finally been shipped to New Jersey following a classified Rolex presentation that was held by Hettich in United Kingdom in June this year. The remarkably crafted Rolex GMT Master II ‘Ice’ watch features 18 carat white gold that has been utilized in its construction. Apart from this the stunning watch is adorned with a total of 2,422 diamonds that completely cover the bezel, sides, shoulders, lugs, bracelet and the dial of this watch. Ornamented to perfection this alluring watch does not sacrifice either its performance or its function.

Priced at 292,160 pounds the limited edition Rolex GMT Master II ‘Ice’ is available at Hettich and can be procured by individuals who value the art of perfection and elegance.

This is yet another addition to the stunning series of watches that comes from Rolex that seek to not only recreate perfection and craftsmanship but also revolutionize the very art of comprehending time.