One look at Kate Beckinsale and the only thought that comes to your mind is how delicate and breathtaking feminine beauty can be. The actress’s pixie beauty is both captivating and refreshing and Rolex’s latest offering, the Cellini Orchid is not just a visual treat but can give the most expensive diamond bracelet a run for its money. This beauty however is not of the vulnerable kind. It can be deceptively charming while leaving a million victims in its wake.

Born Kathryn Bailey Beckinsale in Finsbury Park, London, the actress has famous parents in actors Richard Beckinsale and Judy Loe. While attending an all girls school in London, Kate won the W.H Smith Young Writer’s competition twice. She finally started her acting career like her parents with a television film about World War II called One Against the Wind that aired in 1991. Beckinsale went on to study French and Russian Literature at New College, Oxford. Her interest in learning about various cultures was because she wanted to enrich her skill as an actress and empower herself to take on more challenging roles.

While studying at Oxford Beckinsale was offered a role in Kenneth Branagh’s much touted film Much Ado About Nothing.1994 got to Kate a role in Prince of Jutland where she was cast opposite actor Christian Bale. Next year Kate starred in Haunted with Aidan Quinn and John Gielgud and also played Emma in the small screen adaptation based on the Jane Austen novel in 1996. Meanwhile Beckinsale also experimented with theatre, landing a role in the well received Cold Comfort Farm.

Her next film Brokedown Palace released in 1999 and got her the recognition that was required for her to be cast in Pearl Harbour in 2001. Her sensitive portrayal of a nurse during World War II who is caught between serving the nation and keeping the love for a dead lover alive got her critical acclaim both for her beauty and her act. The film was a huge success and the highest grosser that year. She played the female lead in the beautifully told film Serendipity in 2001. Kate was playing Sarah, a girl who meets and keeps meeting the man she will eventually fall in love with over a period of years while she is engaged to be married to some other. Beckinsale went on to act in films like Underworld and Van Helsing. She was cast as Ava Gardner in Scorsese’s The Aviator a role that she played to perfection and gained considerable weight for.

Her director husband Len Wiseman recast her in the sequel to Underworld called Underworld Evolution. The sequel did better at the box office, opening at the #1 spot in the first weekend of its release. In 2006 Beckinsale was cast opposite funny man Adam Sandler in Click, clearly Kate wanted to try out different genres in cinema and comedy was a test that any actor had to go through to prove their mettle. Kate replaced Sarah Jessica Parker in Vacancy that released in 2007. Her next role was as Annie Marchand in Snow Angels releasing in 2008.

Kate Beckinsale’s trademark beauty is what the Cellini Orchid is well known for too. The watch as Rolex claims is strictly female and has a gem set case with diamond hour markers. You have an option to choose between the diamond adorned bracelet for the extravagant and the original reptile for those who like to keep it minimalist. The dial is premium mother of pearl with a case material made in 18ct white gold. The bezel comes set with brilliants and the watch is set in quartz movement. Kate Beckinsale and the Rolex Cellini Orchid prove that that which is beautiful can also be good.

You’d expect a beautiful woman to play coy and let delicacy be her signature style. The Rolex Cellini Danaos is a watch that could be beautiful but playing subtle is hardly its choice of behaviour. Kristin Scott Thomas is renowned as an actress who has bended the definitions of beautiful and her stark boldness in the kind of cinema she does and the way she carries herself. The Rolex Cellini Danaos in its own sphere with its capabilities has managed to hold on to its own.

Born in Redruth, Cornwall Kristin was raised in Dorset and was educated in private schools. On graduating, Scott Thomas moved to Hampstead and while working in a departmental store, she began training as a drama teacher at the Central School of Speech and Drama. Facing a lot of discouragement regarding her prospects in acting, Scott

Thomas left for France. She learnt acting in Paris and started her acting career opposite Prince in Under The Cherry Moon. She had initially been chosen for a minor role in the film but her forceful reading for the lead actress during the auditions made the producers think otherwise. In 1988 Kristin played the formidable Lady Brenda Last in A Handful of Dust and delivered one of her finest performances. She received the Evening Standard British Film Award for Most Promising Newcomer for the film. What followed from here was a series of stellar performances in films and television, both French and British. In 1992 she played Fiona in Bitter Moon with a co-star with whom she was going to deliver another hit a couple of years later, Hugh Grant. 1994 was the year the film Four Weddings and a Funeral released and propelled Scott’s career onto the next level in stardom. She was Fiona,the ex-girlfriend of the character Hugh Grant was playing in the film, Fiona still harboured strong feelings for her man but her character was without vengeance. Scott Thomas won the BAFTA and Evening Standard Award for Best Actress as Fiona in 1994.

Kristin played Matty Crompton in Angels and Insects and received the Evening Standard British Film Award for Best Actress in 1995. Her role in a film that she signed on to play an unfaithful wife swept the awards for her that year. Playing the seductive and bold Katherine Clifton in The English Patient got her nominated for an Oscar, BAFTA, a Golden Globe and a Screen Actor’s Guild Awards. She received the National Board of Review Award for Best Supporting Actress that year and her portrayal is etched in cinematic memory. She got another round of BAFTA and Golden Globe nominations for the French film I’ve Loved You So Long in 2007.

She has played Sylvia McCordle in Gosford Park, another memorable performance. Kristin was Lady Elizabeth Boleyn in last year’s film The Other Boleyn Girl; this was Kristin’s first corset film. Kristin is also actively involved with theatre acting in the London production of Chekov’s The Seagull, for which she received a Laurence Olivier Award for Best Actress in 2008. Her other performances on stage include the Three Sisters and as Elma in As You Desire Me both playing at the Playhouse Theatre in London.Kristin was honoured with the Order of the British Empire in the 2003 Queen’s Birthday Honour’s list and was also awarded the Legion d’honneur by the French government in 2005.

The Ladies’ Rolex Danaos in Pink and White Gold in 18ct, has a black dial with Arabic numerals and brown leather strap. The quartz movement run watch has bold and clean lines. The bezel either qualifies as a rounded square or a square shaped circle, and the visual effect that the Rolex Cellini Danaos offers is crisp and brave. The Rolex Cellini Danaos and Kristin Scott Thomas in their own ways have what it takes to paint the town red, boldly and beautifully.

Beauty lies in the eye of the beholder and that is an undeniable fact. But if that be the case then can anyone ever come out with something that would be appreciated for its beauty by if not all then most? It may seem like a difficult thing to achieve for anyone except Rolex. Switzerland based Rolex is a world renowned maker of watches that are so high on their beauty quotient that anyone who looks at them can’t help appreciating them. The gorgeous Rolex watches are a favourite of men and women alike. Take for example Datejust 36 mm, another Rolex offering that is a sure heart stopper. It can easily stand out in the sea of good looking watches. This is not something that is limited to the world of watches. In the world of entertainment where being good looking is essential, there is one person who still manages to stand out. That person is none other than Jude Law, the hugely popular English actor, director and producer. He has the kind of charming face that in the world of watches only Rolex watches seem to have. Jude Law and Datejust 36 mm are the handsome hunks of their own fields.

Jude Law was born on December 29, 1972 in South Landon in a family of teachers. He spent his early years in a village in Blackheath and attended the Primary School there. He later on went to couple of other schools to complete his schooling. His career in acting got off in 1987 with the National Youth Music Theatre. His initial plays, which were widely appreciated, include The Ragged Child, The Fastest Clock in the Universe and Les parents terrible. All his roles got him numerous award nominations and few award wins too. His wins include the prestigious Ian Charleson Award for Outstanding Newcomer. His first appearance on Broadway was in Indiscretions that got him his first Tony Award nomination and also his first Theatre World Award. He then moved on to British television doing variety of roles. His major breakthrough role was in the movie Shopping that released in 1994. His fame rose like anything after he played Lord Douglas in the 1997 film Wilde. It got him the Most Promising Newcomer Award and after that the handsome actor ensured that he always exceeded the expectations of his fans. He played many memorable roles in movies like Gattaca, Road to Perdition and Midnight in the Garden of Good and Evil, the last one a Clint Eastwood movie.

He was part of many landmark movies throughout his career. His movies witnessed commercial success and also got him lots of critical acclaim. Two of the roles that he essayed in Anthony Minghella movies The Talented Mr Ripley (1999) and Cold Mountain (2003) got him Academy Award nominations. He was impressive in all his movies including Alfie, The holiday, Sleuth, etc. He is also playing one of the roles which Heath Ledger was portraying in the movie The Imaginarium of Doctor Parnassus. Playing true to him looks he is also playing supermodel in the movie Rage but the movie that everyone is eagerly awaiting for is Sherlock Holmes.

Just like Datejust 36 mm Jude Law has the kind of face that cannot be forgotten easily. He is the face of Dior Homme Sport, the new perfume from Dior. In the Rolex2009 Collection, because of its appealing appearance Datejust 36 mm comes across as the new face of Rolex. The watch comes in polished steel and has a gold bezel which has stunning diamonds adding to its looks. Jude Law and Datejust 36 mm are definitely among the most awesome looking phenomenon in their own respective fields.

It takes years together for anything to make its mark and stand at the top of the pyramid where it would be an honour for anyone to be associated with it. And when two greats get together it results in something absolutely unimaginable. Not only they add value to each other’s profile but also raise their own stature. Whenever such linkages have been built in the world everyone has taken notice and looked forward to enjoying the result of the best becoming better. The same kind of excitement was too obvious to be missed when two remarkable giants on their own turfs, Rolex and Fastnet Race, came together and thus started the evolution of Rolex Fastnet Race. There could not have been a better tribute to the values that Rolex and Fastnet Race always stood for than the two joining hands in promoting the same even further.

Fastnet Race is a highly renowned and popular yachting race, which ranks at the top among the different classic offshore races. The race covers a distance of 608 miles off the coasts of UK. Its starting point is on the Isle of Wright at Cowes and the end point is Plymouth, both in England. Along its course the race rounds the Fastnet Rock, which is situated off the southwest coast of Ireland and passes just south of the Isles of Scilly. The team that beats the rest can lay its hands on the prestigious Fastnet Challenge Cup.

For many it is still debatable but it is believed that the first Fastnet race was held in the year 1925 and was won by Jolie Brise. The race caught the fancy of yachting enthusiasts from the very beginning and its popularity kept rising race after race. After almost half a century of successful racing in the year 1973 International Offshore Rule was introduced which meant that the yachts and crew could go ahead and take up sponsorships. The race had started off as an annual race but after 1931 it became a biennial event. Since then the yachting teams, crews and fans, all eagerly look forward to this race that is a test of the inner strength and motivation that its participants have.

The significance of the Fastnet Race reached higher levels when Rolex started sponsoring the event. In fact the very name of the race was changed and was rechristened Rolex Fastnet Race. It is now one of the most awaited Rolex events in the whole world. The number of participants in the race has been on a constant rise and the number is fast closing on to a 300 boat strong fleet.

BLESMA, the British Limbless Ex Servicemen Association is well known for providing support and care for the amputees and other disabled ex service personnel. This is something that Rolex always considers quite close to its basic philosophy. BLESMA has been strongly promoting this cause for a long time through different channels. Taking the same cause forward an all disabled BLESMA team is going to take part in the Rolex Fastnet Race 2009 in the month of August. The kind of success BLESMA enjoyed through its successful Transatlantic crossing last year has really pumped the team up and poses a threat to the able-bodied sailors as well.

Rolex on its part always ensures that it does everything it can to associate with events that promote success achieved through sheer hard work and untiring efforts, something it itself brings out in its own offerings. The same motive has been the reason for the pride that Rolex takes in being actively involved with the Fastnet Race.

Fortune is probably the most elusive aspect of life, waxing and waning like the moon. Nonetheless there are ways and means that let you get your hands on a bit of wealth and a Rolex watch too. Poker, one the most played card games on the planet that requires a slight strategy along with an ounce of good luck, to land you a grand prize is an immensely popular gambling game. A lot of the first time players have been able to win the grand prize based on sheer beginner’s luck making the game all the more interesting. The strangest and the most alluring aspect of the game is that almost anyone can walk away with the grand prize. The Poke Plex Company is one of the most respected online poker gaming companies that utilises software that was developed and maintained by Playtech which is one of the world’s largest online gaming software companies. One of the most popular tournaments to be held by Poker Plex is the Rolex Freeroll tournament. The most significant aspect of the Poker Plex Company is that it ensures that right from the high rollers to the players that play the game for sheer fun are valued and offered the highest levels of customer support from the most experienced professionals.

All the games that are featured on the Poker Plex website games bear the stamp of approval of the Technical Systems Testing North America Inc. (TST), which verifies and ensures that the games are fair and abide by all regulations and standards. The Rolex Freeroll tournament is held every month by the Poker Plex Company and over the time it’s been operating a lot of players have been able to win huge sums of money along with a flawlessly crafted Rolex watch. The fact that the Rolex Freeroll is an online game makes it all the more appealing to players who would like to win from the comforts of their home. Poker players from around the world participate in the online Rolex Freeroll challenge and take a chance at winning the huge prize and the exquisitely crafted Rolex watch. Last month the online Rolex Freeroll game was held on the 31^st of May at 9 pm UK time and was open to all players who made a deposit. The winner of the event got the grand prize as well as a Rolex watch while the runner-up was given a cash prize of 3000 US dollars. The only precondition to taking part in the Rolex Freeroll is that the participants must have made a legitimate deposit before playing the game.
The Rolex Freeroll tournament is going to come back again in June around the end of the month and will probably witness a record number of poker enthusiasts entering the competition.

How can fortune be questioned if it hasn’t been put to the test at all? The online Rolex Freeroll is an excellent opportunity for players to win big and also earn a fabulous Rolex watch.

When the understanding of life in all its glory is clear like a cloudless sky, then the realization of the greater cause of humanity and the purpose of life is clear. There are few amongst us who choose to follow the grander design and perform every task that might change the dynamics of the human society. Rolex proudly sponsors these pioneering individuals and recognizes their effort. The Rolex Award for Enterprise is one such endeavour by Rolex that brings to the forefront astoundingly talented individuals that seek to transform the functioning of the society by the utilization of pioneering concepts. The Rolex Awards for Enterprise sponsored and created by Rolex is an ambitious project that saw the light of the day in 1978 and since then honoured and awarded 110 distinguished individuals for their outstanding achievement in the fields of science and medicine; technology and innovation; exploration and discovery; the environment; and cultural heritage. Each of the Laureates is awarded 100,000 US dollars each along with a gold Rolex chronometer. Andrew Muir the conservationist who was awarded the Rolex Award for Enterprise in 2008 is also the Director Wilderness Foundation UK. The elemental force for the Uzmi Wethu initiative in South Africa, Andrew Muir is completely dedicated to increasing awareness and bringing a positive change in the society.

Through the Uzmi Wethu initiative Andrew Muir along with other members of Wilderness Foundation South Africa as well as Wilderness Foundation UK is helping over 88000 families that usually have small children as heads of the families. The widespread problem of HIV/Aids has affected a huge number of people and because of this rampant crisis, a large number of children have no family members apart from younger siblings. The Uzmi Wethu project trains the young motivated youth in the field of vocational training and assist them in attaining jobs related to the booming ecotourism industry in South Africa. This multifaceted program that is spearheaded by Andrew Muir puts its focus on orphaned children. Andrew Muir has raised over 26 million dollars for running a number of initiatives that helps these unfortunate children, the latest is the Uzmi Wethu project. Uzmi is taken from Xhosa which is one of South Africa’s 11 official languages and means ‘home’.

The Wilderness Foundation UK, along with the Gaia Foundation hosted a talk session at the Smithfield Gallery in London on the 26th of January, this year. This session featured the Rolex award winner Andrew Muir who came to elucidate the Uzmi Wethu project to anyone who was interested in this holistic development program. The most important element of humanity is service to one another and the fact that even though we are fully capable of helping people weighed down by dire problems we still don’t. The lack of awareness about the plight of the suffering children doesn’t come to light in a continent that thousands of miles away from consciousness. However, the growth of understanding and the realisation of the truth about our fellow human beings has led to increasing participation by the people of UK and a number of organisations as well as individuals have actively supported the cause of the champion of humanity Andrew Muir.

The difference between inventing and pioneering lies in the ability of foreseeing the utilization of something much before it is actually required. Rolex is regarded as a pioneer in the world of watches, crafting such incredible timepieces that are miles ahead of time itself. Knowledge and the exchange of ideas are imperative for the growth of an enlightened generation of individuals that understands the strength of information and its implications on the world we live in. Building itself to become more than a brand for manufacturing the finest watches, Rolex now stands as a symbol that is incorruptible. As individuals we all become susceptible to ways and means that alter the state of humanity, but if we choose to rise above this and become an icon that impacts the very essence of mankind. Providing substantial funding to numerous organisations in an effort to promote knowledge and its access, Rolex initiated a novel effort to facilitate the access to knowledge by setting up the Rolex Learning Centre at the Ecole Polytechique Federale De Lausanne in Lausanne, Switzerland. This building is a significant structure that can be used to live in as well as facilitate the process of obtaining knowledge thereby accelerating the circulation of ideas.

The Rolex Learning Centre project, that began in 2008 is built at a cost of 90 million francs and employs the most groundbreaking architectural designs that symbolise the incredible capacity of the human mind. Designed by the SANAA architectural firm in Lausanne, the Rolex Centre of Learning has been constructed using the most ground breaking concepts and utilizing the most complex geometry. The Rolex Learning Centre is a large, single building that features a curved shaped and pushes the boundaries of transparency and free movement. The minimally differentiated continuous space is lit by the perfectly rounded courtyards. The technical landscape of the Rolex Learning Centre shares common characteristics with the natural landscape of the Alps, however the gently curved, vivid white structure of this building, maintains its autonomy. Echoing the landscape in its design, the structure resists the actual mimicry of the surroundings and never becomes the landscape itself. Resonating with revolutionary ideas and concepts the Rolex Learning Centre tries to look for an approximate and stimulating dialogue that would introduce a whole new perspective of structuralism. The floor of the centre is constructed using concrete while the roof is constructed from steel components. The steel columns that are utilized to keep the roof up are in a grid of nine by nine meters.

The primary objective of the Rolex Learning Centre is to create a living, meeting, and cultural space for students, researchers, personnel as well as the general public, offer all the necessary resources for student activities especially the access to physical and virtual sources of information and provide the scientific community all the infrastructural requirements and tools that are required for optimizing the access to information therefore increasing the speed of the transmission of ideas and encouraging exchanges. The entire building was built to reflect flexibility of purpose so as to be able to integrate new initiatives which are not distinct today, or are unknown and are linked to the social and technological evolution that will come in the next 20 to 30 years. Built to house learning areas, cultural centres, teaching areas, living areas along with a scientific information portion and a library, the Rolex Learning Centre aims to transform the living society through enlightened means of communication. Standing as an icon for social integration and semantics the Rolex Learning Centre seeks to synthesise the society with on the basis of scientific research and advancement. Rolex has always played a vital role in the advancement of the human trace and with this endeavour it seeks to transform society by ushering in the significance of progressive knowledge. To be complete by the autumn of 2009 the Rolex Learning Centre is an effort by Rolex to stir up a revolution that will change the human race forever.

Sometimes gratitude can be best expressed through something that is more than words, something that stands as a symbol for commitment, perfection, and honesty and is absolutely incorruptible; something like a Rolex watch. Rolex is an illustrious brand that is recognized as the pioneer in the process of tracking time. Accepted as one of the foremost football coaches in the history of the game, Guss Hiddink has been known to make extraordinary dreams come true. Solely relying on grit and passion to drive the team forward, Guss Hiddink has been able to astonish the world by overcoming daunting challenges and performing what some may refer to as a miracle. His most recent stint as a coach was with the celebrated English football team Chelsea. Completely focused on improving the standard of the game at Chelsea Guss Hiddink took on the role of an interim coach here and provided the logistical support as well as the momentum Chelsea needed to emerge triumphant. Guss Hiddink trained Chelsea to outperform other world class competitive teams and after the FA Cup season is over he would be leaving for Russia to take on a full time job as the national coach.

On the eve of the FA cup final on Friday night, the same day that Chelsea beat Everton to leave the final scores at 2 to 1 the players of the Chelsea team ate together. At the get-together the captain of the Chelsea team, John Terry along with team mate Frank Lampard on behalf of the entire team presented Guss Hiddink with Rolex Daytona, crafted by master craftsmen at Rolex that had a personal message etched on the back. A sign of appreciation for all the effort and labour that went into honing the skills of the team and enabling them to sail through the FA cup matches, the Rolex Daytona watch that was presented to Guss Hiddink stood for more than a memento to mark the day. Pleasantly surprised by the token of gratitude Guss Hiddink bid the team goodbye though many believe that he would still be involved with the team in some manner or another. A man that was able to deliver results that were considered impossible by the world, Guss Hiddink is a formidable and well-respected name in the football world.

Born in 1946 in Netherlands, Guss Hiddink is a Dutch manager who had played professional football himself. Tuned to understand and implement fine nuances that play a vital role in determining the victor, Guss Hiddink is well-versed with every aspect of football. Leading South Korea and Netherlands into a fourth place finish in the 2002 and 1998 FIFA world cup respectively, driving Russia to the semi-finals of the Euro 2008 and finally resurrecting the ebbing ranking of Chelsea by assisting them in winning the FA Cup in 2009, Guss Hiddink has performed remarkable feats ensuring that he will go down in history as the coach the made an impossible task, achievable.

The magnificent Rolex Daytona from the house of Rolex is a befitting farewell gift to be given to a man that towers above others, merely because more than anything else it is the passion for this game that gets him to return year after year, to tackle the impossible.

Around the world when world-class, prestigious and immensely prolific sporting events take place you can be certain that the celebrated brand Rolex is the driving force behind these tournaments. Forever innovating to give the world one of a kind master piece, Rolex implements the process of ingenuity in its unwavering support and endorsement of the numerous, eminent sporting challenges. Rolex has a long history of association and partnership with golf and supports a number of world class tournaments around the world like the Solheim Cup, The Masters and the Spruce Meadow Masters. The endeavour has always been to promote the sport of golf and improve the skill level of the golfers competing each year. The prestigious Ryder Cup that attracts the top golfers from Europe and America is another such golfing even that Rolex endorses and promotes. This biennial tournament is held between the top golfing teams from Europe and America. Jointly administered by the PGA of America and PGA Tour of Europe, the venue for the Ryder Cup matches alternates between the golf courses at Europe and America. The Ryder Cup was donated by an English entrepreneur and golf enthusiast, Samuel Ryder who had endorsed the first golfing tournament of the Ryder Cup in 1927 that was held after the success of the exhibition match, held a year before.

Now regarded as the third largest sporting event the Ryder Cup biennial tournament is going to be held from the 1^st to the 3^rd of October in 2010 at the Celtic Manor located on the outskirts of Newport in South Wales. The Celtic Manor resort has established itself as one of most premier golf and business that features three top notch golf courses along with a golf academy and a 10 million pound clubhouse. Rolex the world renowned Swiss watches manufacturer is the principal partner and the official timekeeper for the Ryder Cup tournament in 2010. Partnering the organisers to promote the event and assisting the golfers in their pursuit to perfection, Rolex plays a vital role in advancing the tournament.

According to sources Rolex is installing one of the biggest clocks it has ever manufactured at the Celtic Manor Resort for the Ryder Cup tournament in 2010. this unusual timepiece has a length of 3 metres across and weighs a whopping 350 kilograms making it one the heaviest watches to have come out of the master workshops of Rolex. The objective crafting such a huge watch is merely to ensure that the huge numbers of people that come to witness this eminent golfing challenge as well as the referees are aware of the precise time throughout the tournament.

As a part of its constant innovations that are a far cry from the trademark method of manufacturing watches, Rolex adds some ingenuity to the various sporting events it sponsors like the Rolex score board in the centre court at Wimbledon which is the only digital watch to be ever manufactured by Rolex. With less then 500 days to go for the premier Ryder Cup tournament preparations are already underway and while organisers gear up to put up a flawless show, the prospective spectators are preparing themselves to witness a remarkable challenge between the top most golfers from Europe and America. Abiding by its elemental principal of promoting exceptional talent and pursing perfection, Rolex has been striving for many decades and fostering partnerships with organisations that promote and showcase remarkable talent.

Racing the tracks, mile after mile with the speeds that defy the acceptable capacity of human endurance, is a thrill that can truly be defined by the man behind the wheel of the sports car. Turning at hair pin bends at break neck speeds and hurtling forward almost instantly to gain ground as well as momentum, these machines almost become an extension of the driver’s spirit and mind. Calibrating speed, calculating the required thrust and propelling forward in a split second to clinch the title, the racers push every known limit to break records and take home the honour of a champion. Rolex has been involved with many world class sporting events and in an effort to aid the racers break the barriers of speed and the capacity of the human spirit, Rolex provides its unhindered support. Triumph can only be achieved when we choose to disregard the limits that fetter the mind and cause it to remain in a state of mediocrity. The capacity to attain greatness is governed by the drive and the resilient commitment to push the body further and transform it into a highly responsive machine that goes forward without any ado. Rolex understands this ambition and more than just supporting these skilled racers, it goes on to celebrate their will and fortitude.

The Rolex 24 Sunoco Driver Challenge sponsored by Rolex was held in Wareham, England on the 13^th of May, 2009, Derek Johnston who participated in the UK Radical Cup clinched the top spot following a dramatic turn of events after the spectacular weekend of racing at the Spa-Francorchamps. Racers from Avon Tyres British GT Championship and the combined Radical European Masters as well as the Radical UK Cup competed at Spa-Francorchamps on the weekend form the 8^th to the 10th May. Derek Johnston had emerged champion in two classes. One of his two wins was a classically theatrical Spa ‘Heavens Open’ event. At the Rolex 24 at Daytona challenge even though Derek Johnston performed remarkably well only 90 percent of his total winning points will be counted in the overall championship standings. Due to the fact that in a track that has space to accommodate 40 cars only 9 cars had lined up in the grid to compete the Rolex 24 at Daytona. Owing to the very few cars that had participated in the Rolex 24 at Daytona, Derek lost out on gaining the full points even though he had to race against experienced and extremely skilled racer Stuart Moseley. This proved to be unfortunate as Derek Johnston would be unable to enjoy the full potential of winning the top spot and the points earned that would place him, further above the other competitors.

Derek Johnston was closely followed by Daniel Ricciardo of the British F3, who in turn was right ahead of Allan Simonsen from the British GT by a few points. These standings could be drastically altered when the next set of riveting races takes place.

Paving the way for attaining the highest forms of perfection in individual achievement, Rolex strives to propound the virtues of pursuit of perfection and devoted labour by constantly providing unfettered support to world class sporting events.