Is there any woman in the United Kingdom wearing a Rolex watch who is as sexy and wild as Danielle Lloyd is? The clear and obvious answer is a definite no! Does Danielle Lloyd wear just any Rolex watch? Once again, the answer is no because Danielle Lloyd wears a Rolex Cosmograph Daytona with the silver dial in the steps of film legend Paul Newman. The English fashion and glamour model appears at events and parties, in bathing suits and in music videos like Skepta’s The Rolex Sweep, and she always wears her Rolex Cosmograph Daytona on her wrist.

Danielle Lloyd has a reputation for walking the edges by being a little bit wild and quite controversial. The former Miss England 2004 and Miss Great Britain 2006 first rose to prominence when she was stripped of her Miss Great Britain 2006 title after posing for nude pictures featured in the December 2006 edition of Playboy magazine and allegedly having an affair with one of the pageant’s judges, her then-boyfriend, British footballer Teddy Sheringham. In the 2007 series of Celebrity Big Brother, Danielle Lloyd, along with other contestants, were accused of bullying Indian actress Shilpa Shetty. Later that year, Danielle Lloyd attended Shilpa Shetty’s movie premiere at Leicester Square, the first Bollywood movie she had ever seen. The two actors made up publicly, hugging and kissing on the red carpet in front of fans. As always, Danielle Lloyd was wearing her Rolex Cosmograph Daytona on her wrist when she overcame the past and created a new bright future for herself in the public eye.

Although she sometimes takes the wrong step in public, there is no question that Danielle Lloyd is downright sexy and has great taste in Rolex watches. Considered one of the most popular Rolex sport models, the Rolex Cosmograph “Daytona” is truly exceptional. The term “Cosmographâ€� was coined by Rolex when it decided to come out with an improved version of its earlier line of chronograph watches. The Daytona excels in elapsed timekeeping functions with a graduated tachometer bezel. From 1961 to the present day, expectations have not fundamentally altered. Rolex recently spoke of this model in terms of precision and functional efficiency as a â€�precision instrument used for various calculations and tests.â€� Rolex also indicated that: â€�The Rolex Cosmograph may be especially used for two types of calculation: timing performances and the calculation of hourly speeds, such as during a running race or a motor-race for exampleâ€�. The Cosmograph is a chronometer-certified chronograph carrying the seal of the Swiss Official Chronometer Testing Institute. To grasp the full scope of the Cosmograph, it is also essential to realize that it is the work of a company, which has itself, attained mythical status. If there were only one name that simply had to be cited in the watchmaking world, there is no doubt that Rolex would carry the day over the other legends that have made their mark on horological history. Sexy British babe Danielle Lloyd clearly understands that aligning herself with such an exceptional watch like the Rolex Cosmograph Daytona provides her with a true aura of taste and excellence.

Hip English fashion designer Elizabeth Lau wore only her designs and accoutrements at a recent fashion shoot, the only exception being the Rolex watch on her wrist. When Imogen Fox of The Guardian interviewed her in February of 2009, the young designer revealed a fascinating history behind what the writer described as a “posh watch.� It turns out the watch was given to Elizabeth Lau when she was at art school by an unknown foreign princess. In fact, the princess gave everyone in the class a Rolex watch for Christmas one year, and, as Elizabeth Lau recalled, “Everyone accepted them — it would have been rude not to.� Although Elizabeth Lau does not reveal which Rolex watch she was given and the picture from the photo shoot is too distant to make out the type, she does exclaim, “The teachers got ones with diamonds in. It sounds so OTT (over the top) that I am embarrassed to tell people.� Perhaps what is most intriguing about the comment is, despite the holiday spirit of the foreign princess being referred to as OTT, fashion designer Elizabeth Lau continues to wear the Rolex watch she received. Moreover, beyond just wearing the watch now and then, she chooses to wear the Rolex to a huge fashion shoot and interview with The Guardian about her own designs. Clearly, beyond the initial OTT embarrassment, fashion designer Elizabeth Lau believes her Rolex watch still to be ultra-hip and stylish.

Born and raised in London, Elizabeth Lau embodies the style, spirit and diversity of the city in her quirky approach to fashion. The brand is simply an extension of Elizabeth’s personality and her outlook on life and love. Her creations have often been described as being “happy�, “mignon� and “kawaii� by buyers and fans alike. Elizabeth’s aim is to dress women in her fun and feminine vision, but in a way that is relevant to a 21st century lifestyle. She designs with this in mind and has consistently designed easy to wear dresses, coats and knits which dress you up in an instant. Her signature attributes include surprise details known only to the wearer, hand finished embellishments, Liberty of London prints and love heart motifs. Elizabeth’s approach is fresh but unmistakably British in flavor and she has quietly gained a following amongst the London fashionistas including numerous fashion editors.

Elizabeth Lau was launched out of her flat 3 years ago with a capsule collection of eight dresses. Since then, her line has grown steadily and is now stocked in choice boutiques in London, UK, Ireland and Hong Kong. Specializing in “dress up in an instant� dresses, coats and knits, the brand has a strong, quirky identity and is known for its feminine but individual take on fashion and unique details and embellishments.
In the last fashion season, Elizabeth Lau presented a collection filled with fun, love and laughter with a sassy, modish attitude. When asked to describe her own personal style in The Guardian Interview, Elizabeth Lau exclaimed: “I am a magpie and I don’t like doing one whole look. I used to buy real statement pieces in the past, but when I took them home I realized that I didn’t have anything else that matched them in my wardrobe. Now I end up wearing a lot of my own designs.â€� What remains most intriguing is that this self-described fashion magpie continues to prefer and to display the Rolex watch she was given as a surprise Christmas present over a decade ago by a foreign princess in art school. Ultimately, the key conclusion that must be drawn is the following: No matter what happens in the crazy, up-and-down world of fashion and design, a Rolex watch always will remain in style.

Within days of humiliating England in the Stanford Super Series showdown and earning $1 million dollars (about £675,000 pounds) each, three young West Indies players were seen in an Antigua jeweler’s buying Rolex watches for £21,000 apiece. Daren Powell, the West Indies fast bowler, whose 79 wickets were costing him 46 runs each at the start of the first Test against England at Sabina Park, was not hiding his wealth. He swept into his modest cricket club in Kingston in a brand new Chevrolet Avalanche, which probably set him back about £28,000. The players tend to be coy about their finances. Still, there is no doubt that Stanford Super Series victory has been a life-changing experience, especially for the younger players such as Andre Fletcher, who was planning to build a house for his mother in Grenada, Darren Sammy, from St Lucia, and Kieron Pollard, from Trinidad. Before helping their families and changing their lives at home, the thought of an expensive Rolex watch sounded pretty good to these young Cricket stars.

Luckily, after buying their Rolex watches, they will have enough cash to take care of themselves for a very long time. After all, no matter who you are, a million dollars is still a million dollars. “K.P. (Kevin Pietersen, the captain of the English cricket team) told me that he didn’t really need the money, but we need it and we really wanted it,â€� Darren Powell said. The players can now enjoy their cricket without any financial pressures. As former captain Vivian Richards said: “When you’ve just won a million dollars, that should set you up for some time.â€� Of course, who wouldn’t want a million dollars and a Rolex watch? Rolex watches are popularly considered status symbols & Rolex is the largest single luxury watch brand by far, producing about 2,000 watches per day. Business Week ranks Rolex #71 on its 2008 annual list of the100 most valuable global brands, top among all watchmakers. A question that must be asked: Do you need a million dollars to own a luxury Rolex watch? Do you have to be a star cricket player or a celebrity to have a Rolex watch on your wrist?

Without a doubt, the answer to both of those question is no! At Melrose Jewelers, you can find an extremely luxurious Rolex Submariner with a custom black diamond dial with 8 round and 2 baguette cut diamonds set in 18k white gold for less than a third of the price the Cricket players paid for their watches. The Men’s SS Rolex Submariner is the quintessential sportsman’s watch. As a sporty version of the Oyster Perpetual Datejust, it also highlights a classic Oyster band and the patented Rolex movement inside the watch. For less than half the cost, you can buy a Rolex Day Date Super Presidential that has an 18k yellow gold bezel with 40 round cut diamonds. With a rare blue diamond dial, this watch is nothing less than a horological masterpiece that would make anyone the center-of-attention wherever they go. It does not matter what kind of Rolex watches the West Indian cricket players bought at the expensive jewelers. In terms of quality and affordability, they could not compare to the stunning Rolex watches offered at a reasonable price by Melrose Jewelers.

According to sports columnist T.J. Simers and The Los Angeles Times, the crowd favorite at the prestigious Westminster Dog Show at Madison Square garden in New York City was gigantic Dogue De Bordeaux named Rolex. As Simers eloquently writes, “Today, though, belongs to Rolex, the slobbering Dogue de Bordeaux, who considers roadkill an inviting snack. ‘They have waiting lists for those who would like to come and pick it up,’ says Chelsea Conway, the beast’s owner. ‘I have only heard him bark three times in his life . . . He looks intimidating, and there might be a little drool on the ceiling, and maybe even some bone splinters here and there, but he’s really a big scaredy cat.’” Rolex is also an expectant father with two pups due any moment back home in California — each selling for £7,000. But for some reason Conway appears more nervous than Rolex.â€�

Unfortunately, Rolex lost the competition to a 10 year-old Sussex spaniel named Stump who became the oldest dog to ever win Best In Show. Without question, however, Rolex definitely has the better name, and it turns out Rolex is common nomenclature for show and competition dogs. For another example, see the picture of the champion Irish wolfhound named Rolex who has won competitions throughout Scotland.

Although the answer seems obvious, we have to ask the question: Why would champion dog owners and trainers name their prize canines after a luxury watch brand like Rolex? Upon reflection, it makes perfect sense that a champion dog would be named Rolex. Champion dogs are bred to excel in every competitive category, ranging from looks and bearing to attitude and reliability. Is there any product in the world that excels in all of these categories like a Rolex watch? It is understood that a Rolex watch is beautiful and luxurious, made with the finest attention to detail and artisanship. Beyond these visual qualities, Rolex watches are known for their precision and reliability.

As the producer of preeminent sports watches in the world, Rolex watches have delivered perfect performance in every imaginable environment, ranging from the deepest depths of the ocean to the very top of Mt. Everest. On the Melrose Jewelers web site, an excellent example of such a sports watch is the Rolex Submariner in 18k gold. It balances useful features such as a triplock winding crown and a waterproof case with the luxurious elegance of 18K gold and a black time-lapse bezel. As a sporty version of the Oyster Perpetual Datejust, it also highlights a classic Oyster band and the patented Rolex movement inside the case. Like a champion dog, such a Rolex watch is both the best in its class in terms of quality and precision. An owner reveals their belief and faith in their champion dog by bestowing on the animal a name like Rolex. After all, with such a legacy of excellence and quality, it can be hoped that such a name will deliver positive results in the toughest competitions like the Westminster Dog Show.

Rolex Brand Ambassador Jeev Milkha Singh presented golfer Gagan Verma with the top amateur award at the first-ever Rolex awards ceremony. Jeev Milkha Singh was the first Indian golfer to become a member of the European Tour. India’s top professional, he has been the highest ranked Indian golfer in the world, becoming the first to break into the top 100 in October 2006. As a new Rolex Brand Ambassador Jeev gave away the first series of awards on February 4, 2009 in New Delhi. Jeev represents what Rolex considers the height of excellence and professionalism. Overall, Amateur golf in India is set to get the much-needed boost with Rolex signing a five-year deal with the Indian Golf Union (IGU). Rolex, the leading watch manufacturer, replaces Omega as the official timekeeper for the Indian Open. Rolex has agreed to give $200,000 annually for the next five years to the IGU to promote junior amateur golfers.

Gagan Verma was given the award as the Top Amateur Athlete at the Rolex ceremony because of his excellent performance in 2008. In Bangalore over the summer, Gagan Verma clinched his first ever amateur title by winning the LG- Eagelton amateur golf tournament played at the resort near Bidadi on Friday. Gagan won by a stroke, beating Vikram Rana, who needed an eagle on the final hole to take the match into a play-off. Rana managed only a birdie, not enough, and Gagan held on by the narrowest of margins. The final round of that tournament was truly exciting, boding well for the future of golf in India and abroad.

Beyond the top amateur award for Gagan Verma, Rolex Brand Ambassador Jeev Milkha Singh presented Rolex Awards to Rashid Khan (most outstanding junior) and Chikkarangappa (top junior). Rashid Khan, the rising star on the national amateur tour, was feted with the most outstanding junior golfer award. Rashid, in his rookie year, has won three back-to-back titles. He has shown a lot of promise through his junior days, having done well both in India and internationally. Rashid’s compatriot Chikkaranagappa was crowned the top junior, with the Bangalore lad winning the Eastern India Championship. The awards were also given to Gauri Monga and young Gurbani Singh, who is fresh from her victory at the All India Ladies Amateur championship. Rolex has joined with the Indian Golf Union (IGU), and it has become the Official Timekeeper for amateur and professional Golf in India, supporting excellence through awards and sponsorship. Jeev said: “The awards will go a long way in motivating and creating a zeal amongst the youngsters to give their best. There is no doubt that the Amateur Tour is the breeding ground for our future champions.�

Following the international success of Wiley’s Wearing My Rolex, British rapper Skepta scores a major hit with his super sik tune, The Rolex Sweep. Beyond being a great song, The Rolex Sweep has become a dance sensation in clubs as expressed in the lyrics to the hit song: “Doing the Rolex Sweep me and my crew. That’s the lead dance, do it if you want to.â€� In the Urban Dictionary, it is described as a dance made famous by Wiley and Skepta, and a song that is a direct follow-up to Wearing My Rolex. According to the BBC, The Rolex Sweep has become such a huge hit in Great Britain, British superstar Chris Martin and his band Coldplay recently did a rendition of the song during a show in London. Rolex Sweep follows hot on the heels of Wiley’s all-conquering Wearing My Rolex and had over 1 million YouTube views before the official video release. These early hits primarily consisted of fans uploading homemade videos, eager to show the world how the dance is done. If that was not impressive enough Zane Lowe, Kelly Osbourne and 1xtra’s Mista Jam have all been spotted doing the sweep as well as Paul O Grady and Busta Rhymes. Rolex fever has landed in the resorts and clubs and is now the dance of choice across Europe. There are no signs of this slowing down anytime soon.

Born Joseph Junior Adenuga, Skepta is a British rapper, commonly associated with the North London grime scene. One of the smartest and most diligent entrepreneurs in the UK Music industry, he became known throughout Greater London due to his hit single, Private Caller. His main target is to make grime music ‘main stream’ in the United Kingdom and the United States. So far, alongside accomplices like Wiley, Roll Deep, JME, President T, Trim, Frisco, Bossman and Big H, he has helped to increase the levels of ’spitting’, and has produced a series of major grime hits. Although many of those past hits rocked the local scene, nothing has compared to the international success of The Rolex Sweep.
The key lyrics to the hit song go like this:

C c c count with me, C c c count with me
1 glass of champagne for me
2 glass of champagne for you
3 now do the Rolex sweep
Do the Rolex sweep
Do the Rolex sweep.

The Rolex Sweep has become a major hit not only due to the great lyrics, but also because of the popular video. The video takes place in a traditional London pub that becomes focused entirely upon Skepta once he makes his entrance. The pub transforms from a dodgy old hangout to a modern-day party hub featuring cameo appearances from JME, Jay Sean, Danielle Lloyd and Timmy Mallett. There is an argument to be made that Danielle Lloyd has become the number one Rolex babe in the world, but we will address this question in a later blog. Ultimately, Wiley and Skepta’s music reveal how Rolex watches remain at the height of youth fashion trends; the inspiration for both the hit tune and the dance sensation known as The Rolex Sweep.