Why did Cameron Diaz give Drew Barrymore a $1200 vintage 18-karat rose gold Rolex Oyster watch that had ‘I love you’ engraved on the case? Reported on the Celebrity Blog and other popular sites across the web, it turns out that Diaz had bought the watch for her ex-boyfriend Justin Timberlake’s 26^th birthday on January 31. However, the day before they were to celebrate, Timberlake broke up with Diaz. Heartbroken, Diaz held on to the expensive Rolex Oyster watch, but it reminded her daily of her lost love. Later, when Timberlake started dating Jessica Biel, the relationship enraged Diaz. The drama began on the Hollywood scene: (more…)

Known for wearing a Rolex while spinning records in the hottest clubs and venues in the world, DJ AM (Adam Goldstein) remains loyal to the wristwatch the stars. After DJ AM put up a picture of his burned vintage Rolex watch after the plane crash he miraculously survived with Travis Barker of Blink 182, the rumor on the web was that he was disillusioned with Rolex. This rumor has been shown to be false from two key perspectives: first, DJ AM simply wanted to show how bad the fiery crash had been by showing the damage to the Rolex he was wearing. Second, in his comeback performance with Jay-Z, DJ AM was seen wearing a Rolex Datejust. (more…)

There is a rumor flying across Hollywood that Endeavor’s Ari Emanuel played against the grain of his tough-as-nails reputation in a moment of extreme generosity and gave his $10,000 Rolex watch to rising star Orlando Bloom after the actor admired it. Was Ari Emanuel trying to steal Bloom away from super agent Kevin Huvane at CAA? Did this classic moment between an agent and an actor actually happen or is it just more Hollywood hot air? (more…)

Instead of promoting her own line of expensive wristwatches, Paris Hilton chooses to wear a Rolex wristwatch from her extensive Rolex collection. Together with watchmaker Pascal Savoy, Paris Hilton introduced a jeweled watch line at the Baselwood 2007 fair. Although she took initial photos wearing her watches, Paris refuses to wear the wristwatches out on the town. Whether the town is Hollywood or New York, Paris announced that she prefers wearing a classic timepiece like a Rolex. She would never abandon her Ladies’ Rolex. (more…)

Rolex: The BCS College football rankings are quickly gaining mainstream media attention, so much so that the NCAA now allows Rolex watches to be given to Heisman Trophy contenders such as Tim Tebow of the University of Florida, Chase Daniel at the University of Missouri, and Dennis Dixon at the University of Oregon. (more…)

Daniel Craig chooses to wear a Rolex Submariner 6358, even to interviews for the new Bond film Quantum of Solace. When playing James Bond in the film, however, Daniel Craig wears an Omega. Now what exactly is going on here? (more…)

Who is wearing Rap Star Wiley’s Rolex? What about Tupac Shakur’s Rolex? Rap star Wiley is helping to make wearing Rolex watches popular again with his single “Wearing My Rolexâ€� that is now #2 on the UK Singles Charts. (more…)

At the ISAF Rolex World Sailor of the Year Awards of 2008, Italian windsurfing legend Alessandra Sensini and British two-time previous winner sailor Ben Ainsile took home top honors at the stunning La Quinta de Jarama in Madrid, Spain. (more…)