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About the Rolex Oyster Perpetual DatejustIntroduced in 1945, the Rolex Oyster Perpetual Datejust is Rolex’s flagship wristwatch model and the best selling luxury wristwatch (of any brand) in history. The Datejust carries a great deal of significance as it was launched by Rolex to celebrate the 40th anniversary of the founding of Wilsdorf & Davis—the original name of the Rolex corporation.
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